Cristiano Ronaldo Has Taken Juventus' Brand To A Whole New Level
Juventus splashed out a whopping £99.3 million transfer fee to sign Cristiano Ronaldo in 2018 but it's been a worthwhile investment for the Bianconeri.
In his first season in Turin, Ronaldo scored 28 goals in 43 appearances in competitions as Juventus won their eighth consecutive Serie A title.
But his impact goes much further than his contributions on the pitch. According to Gazzetta dello Sport, via the Daily Mail, Ronaldo helped Juventus earn £51 million in added revenue, while his presence saw them gain 38 million fans across social media.
When he announced his arrival, Ronaldo's 'Forza Juve' post on Instagram became the fifth most liked post in the app's history after it garnered 11.4 million likes in just two days.
What's more, it was reported that Juventus sold 520,000 Cristiano Ronaldo shirts within the first 24 hours of him signing for the club and it emerged yesterday that the Old Lady sold a total of 1.3 million in the 2018/19 financial year. Considering shirts aren't cheap, that's a lot of cash.
In just a month the Juve social media accounts saw incredible growth online. In June 2018, prior to Ronaldo joining the club were on 50.8 million followers across Facebook, Instagram, Twitter and YouTube, Juventus and fast forward to the present day, they are the fourth-most followed club in Europe, having climbed to 84.8 million.
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Ronaldo's global appeal and marketability is unmatched and it's no surprise to read that he has made a staggering £38.2 million from Instagram.
According to a Buzz Bingo study, Ronaldo had 49 sponsored Instagram posts and each one of them pocketed him £780,000.
The 34-year old, who has now scored over 700 career goals, told SPORTbible he has plans to conquer the business world.
"The last five years I start to enjoy this process of seeing me outside of football, so who knows what will happen in the next year or two?
"I do not want to imitate anybody. You have to be yourself all the time, but you can always pick up small details and take something from good examples, not only in football but in other sports as well - Formula 1, NBA, golf, UFC, whatever. The best athletes have a similar work ethic.
"It has taken many years of hard work, dedication and passion to achieve what I have in football. Outside of football I'm not there yet, but I'm a competitive guy and I don't like to be the number two or number three. I always want to be number one. I will do it, 100 per cent."
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