Mike Tyson and Evander Holyfield have launched their brand of edibles shaped like an ear - in homage to the legendary boxers' bitter rivalry.
Tyson made headlines in 1997 after biting a piece of Holyfield's ear off during their WBA heavyweight title fight.
Time has healed all wounds, with the duo setting their differences several years ago. 'Iron Mike' has decided to use the incident to his and cannabis company Tyson 2.0's benefit.
Both men have partnered to create 'Holy Ears,' THC and Delta-8 THC-infused edibles shaped like bitten ears.
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The project is under the Carma Holdings umbrella. Carma Holdings homes Tyson 2.0 and will also be involved with Holyfield's own cannabis company next year.
In an interview with Fox News Digital, Tyson revealed his wife, Kiki, came up with the idea to introduce 'Holy Ears' as a product.
'The Baddest Man on the Planet' explained: "I said, 'That’s awesome.' Then, we played with it, we released it, it was an immediate success.
"It was immediate success, and so I was saying, 'Why don’t Evander get involved too?'"
Tyson originally launched the product as 'Mike Bites' before asking for Holyfield's involvement.
Holyfield added: "They said it’s about helping people. So I said, 'I ain’t got no problem helping people.' I didn’t know if it was something that I had to act like I was smoking reefer. I realised it is for helping somebody else.
"So the fact that [it was] something that helped somebody else, I was fine with that."
Tyson is an advocate for cannabis and while referring to biting Holyfield's ear, he joked: "If I was on cannabis, I wouldn't have bit his ear."
Earlier this year, the 56-year-old was filmed in the streets of Chicago enjoying a joint with wrestling legend Ric Flair.
The clip went viral on social media as the duo promoted a strain dubbed the 'Ric Flair Drip'.
"Ric Flair drip, Mike Tyson's 2.0, go woo on a b**tch," Flair declared before busting out a trademark strut.
Topics: Mike Tyson
Daniel Marland