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Manchester United searching for new shirt sponsor after buying TeamViewer out of the deal

Home> Football

Published 08:24 16 Dec 2022 GMT

Manchester United searching for new shirt sponsor after buying TeamViewer out of the deal

United replaced Chevrolet with TeamViewer in 2021 but 18 months into the deal it's set to end, but they will remain on the shirts for now.

Ryan Sidle

Ryan Sidle

Manchester United are on the lookout for a new sponsor for the front of their kit, after buying out their deal with TeamViewer three and a half years before the end of the contract.

United's deal with Chevrolet came to an end in 2021, replacing the American car manufacturer with German tech company TeamViewer on the front of their kits.

The new sponsors signed a contract that was due to last until the end of the 2025/26 season, by which point Erik ten Hag might have been hoping his side would be challenging for the Premier League title.

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However, during a period of potentially massive change for the club, with the Glazers thinking of selling up, the two parties have decided to end the deal extremely early.

Already in August, the German company had decided not to renew the deal past 2026, after 'overstretching' on a £47 million-a-year deal.

On Thursday night the club released a statement revealing the news they'd agreed to buy back the £235 million contract, though TeamViewer will remain on the shirts until they find a replacement.

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"After a period of collaborative, private discussions over the past months, Manchester United and TeamViewer AG have reached a mutually-beneficial agreement under which Manchester United shall have the option to buy back the rights to the club's shirt front sponsorship," the club said.

"Having agreed its partnership with TeamViewer at the height of the Covid-19 pandemic, Manchester United will be taking the opportunity to commence a focused sales process for a new shirt front partner in a normalised market.

TeamViewer will no longer be on the shirts soon enough. Image: Alamy
TeamViewer will no longer be on the shirts soon enough. Image: Alamy

"Once a new shirt front partner is selected and takes on this role, TeamViewer will continue as a valued member of Manchester United's suite of global partners, providing Manchester United with remote connectivity solutions, until the end of the original contract term in 2026.

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"Since July 2021, TeamViewer has benefitted from unparalleled global exposure as the most talked-about shirt front partner in world football, following the most visible launch for a football club partner in the digital era.

"TeamViewer's financial commitments to Manchester United remain unchanged whilst they remain the club's shirt front partner, after which their financial commitments will reflect their status as a global partner.

"No further announcement will be made until Manchester United has selected a new partner to replace them on the front of its iconic shirt."

United could be about to enter a period of huge change. Image: Alamy
United could be about to enter a period of huge change. Image: Alamy

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The club have been under the ownership of the Glazers for the past 17 years, with the fans protesting against the Americans for much of that time.

Last month they revealed that they are "exploring strategic alternatives," when it comes to the financing of the club, including a potential complete sale.

Massive tech companies Amazon and Apple have both been linked with bids for the Premier League side, who haven't won the title in nearly 10 years.

Britain's richest man, Sir Jim Ratcliffe has also been once again named as a potential owner, especially as he's a childhood United fan, though he has baulked at the price.

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On the pitch, it's set to be an interesting period for Ten Hag's side, especially with Cristiano Ronaldo having left at the beginning of the World Cup.

Featured Image Credit: Alamy

Topics: Manchester United, Manchester United Transfer News & Rumours, Premier League

Ryan Sidle
Ryan Sidle

Ryan is a journalist for SPORTbible with over eight years of experience. Passionate about all sports, he mainly covers football and F1 - Daniel Ricciardo once spent an entire interview referring to him as 'Ryan Gosling,' still his proudest moment.

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@Sidler28

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