sportbible homepage
sportbible homepage
  • Football
  • Boxing
  • UFC
  • Home
  • Football
    • Premier League
    • Champions League
    • World Cup
    • England
    • Transfer News
    • Manchester United
    • Liverpool
    • Arsenal
    • Real Madrid
    • Barcelona
  • Formula 1
    • Red Bull
    • Ferrari
    • McLaren
    • Mercedes
    • Max Verstappen
    • Lewis Hamilton
    • Lando Norris
    • George Russell
    • Charles Leclerc
  • Boxing
  • UFC
  • More Sport
    • Tennis
    • Golf
    • NBA
    • NFL
    • Darts
    • Athletics
    • Rugby
    • Wrestling
  • Advertise
  • Terms
  • Privacy & Cookies
  • License Our Content
  • About Us & Contact
  • Jobs
  • Latest
  • Topics A-Z
  • Authors
Facebook
Instagram
X
Snapchat
TikTok
Threads
YouTube
Submit Your Content Here
  • LADbible
  • Tyla
  • GAMINGbible
  • LADbible Group
  • UNILAD
  • FOODbible
  • UNILAD Tech
Lionel Messi could have his Adidas deal slashed in value

Home> Football

Published 16:06 9 Mar 2023 GMT

Lionel Messi could have his Adidas deal slashed in value

Messi's boot deal with Adidas is one of the most expensive in the world but it may have to be slashed with the company struggling.

Ryan Sidle

Ryan Sidle

google discoverFollow us on Google Discover

Lionel Messi and other Adidas athletes could be in danger of having their deals reduced massively, following the company's latest accounts.

There's very few more recognisable boot deals in football than Messi's with Adidas, with the player having been with them for much of his career, and signing a lifelong deal with them in 17.

In another world he may have been with Nike, but they failed to send the superstar's dad some extra tracksuits and he dropped them for the German brand instead.

Adidas wouldn't want to lose the seven time Ballon d'Or winner in any world, considering he has the ability to help them sell out of shirts.

Advert

Messi's deal is worth a reported £18 million a year, reportedly second only to Neymar, who is said to be paid £32 million by Puma, who recently signed Jack Grealish.

However, he might have to reduce his expectations when it comes to how much he'll be paid in the coming years, as his career comes to an end.

According to the Daily Mail's analysis, the company's finances aren't great, following the ending of their partnership with Kanye West and his Yeezy's.

The rapper's antisemitic outbursts led to the company finishing the relationship, with the company recording a 70% hit to their profits following the fall out.

Messi has been with Adidas for ages. Image: PA Images
Messi has been with Adidas for ages. Image: PA Images

Analyst Mark Josefson told the Mail, "There is no doubt Kanye was propping up Adidas. The jury is out as to whether they can move on from this."

Messi isn't the only one who could be affected, if the company's struggles continues, with Mohamed Salah and Paul Pogba also amongst their athletes.

When it comes to teams, Manchester United, Juventus and Bayern Munich are the biggest names who have deals with the company, however Josefson doesn't believe they're the ones who will have issues.

"Adidas will always sponsor the Manchester United's and Bayern Munich's but will they continue to endorse the lesser known teams? Who knows," he added.

"It is a big question mark which needs answering this year."

Featured Image Credit: Alamy

Topics: Football, Lionel Messi, Adidas, Paris Saint-Germain

Ryan Sidle
Ryan Sidle

Ryan is a journalist for SPORTbible with over eight years of experience. Passionate about all sports, he mainly covers football and F1 - Daniel Ricciardo once spent an entire interview referring to him as 'Ryan Gosling,' still his proudest moment.

X

@Sidler28

Recommended reads

Tyson Fury explains why his 14-year-old son Prince has “no choice” but to become a boxerGettyTyson Fury targets Jon Jones clash as next move after boxing confirmedGetty“I don’t fight for a country” – Michael 'Venom' Page reveals why he won’t walk out with a flag at UFC LondonGeoff Stellfox/Getty ImagesLerone Murphy details ‘bucket list’ fight ahead of UFC LondonChris Unger/Zuffa LLC

Advert

Choose your content:

29 mins ago
2 hours ago
  • Sky Sports
    29 mins ago

    Gary Neville was wrong to call out Rayan Cherki... modern football needs more moments like this

    Cherki decided to showboat in the second-half and was criticised. That shouldn't be the case.

    Football
  • Sky Sports
    2 hours ago

    Ian Wright calls out Mikel Arteta decision vs Man City that cost them Carabao Cup

    The Arsenal legend has revealed the one change he would have made ahead of the final.

    Football
  • Getty
    2 hours ago

    Newcastle fans call to 'release' star after what he did after Sunderland defeat

    Newcastle United fans are raging following their defeat to Sunderland.

    Football
  • Getty Images
    2 hours ago

    Tottenham told exactly what relegation would cost club as stark details around player wages emerge

    The club are spiralling towards Premier League relegation after their defeat to Nottingham Forest.

    Football
  • Lionel Messi told he 'disappears when it matters' in extraordinary rant by PSG legend
  • Jamal Musiala didn't get Lionel Messi's match shirt even though he asked for it after the game
  • PSG stars handed brutal L'Equipe ratings after Champions League elimination to Bayern Munich