sportbible homepage
sportbible homepage
  • Football
  • Boxing
  • UFC
  • Home
  • Football
    • Premier League
    • Champions League
    • World Cup
    • England
    • Transfer News
    • Manchester United
    • Liverpool
    • Arsenal
    • Real Madrid
    • Barcelona
  • Formula 1
    • Red Bull
    • Ferrari
    • McLaren
    • Mercedes
    • Max Verstappen
    • Lewis Hamilton
    • Lando Norris
    • George Russell
    • Charles Leclerc
  • Boxing
  • UFC
  • More Sport
    • Tennis
    • Golf
    • NBA
    • NFL
    • Darts
    • Athletics
    • Rugby
    • Wrestling
  • Advertise
  • Terms
  • Privacy & Cookies
  • License Our Content
  • About Us & Contact
  • Jobs
  • Latest
  • Archive
  • Topics A-Z
  • Authors
Facebook
Instagram
X
Snapchat
TikTok
Threads
YouTube
Submit Your Content Here
  • LADbible
  • Tyla
  • GAMINGbible
  • LADbible Group
  • UNILAD
  • FOODbible
  • UNILAD Tech
Lionel Messi could have his Adidas deal slashed in value

Home> Football

Published 16:06 9 Mar 2023 GMT

Lionel Messi could have his Adidas deal slashed in value

Messi's boot deal with Adidas is one of the most expensive in the world but it may have to be slashed with the company struggling.

Ryan Sidle

Ryan Sidle

google discoverFollow us on Google Discover

Lionel Messi and other Adidas athletes could be in danger of having their deals reduced massively, following the company's latest accounts.

There's very few more recognisable boot deals in football than Messi's with Adidas, with the player having been with them for much of his career, and signing a lifelong deal with them in 17.

In another world he may have been with Nike, but they failed to send the superstar's dad some extra tracksuits and he dropped them for the German brand instead.

Adidas wouldn't want to lose the seven time Ballon d'Or winner in any world, considering he has the ability to help them sell out of shirts.

Advert

Messi's deal is worth a reported £18 million a year, reportedly second only to Neymar, who is said to be paid £32 million by Puma, who recently signed Jack Grealish.

However, he might have to reduce his expectations when it comes to how much he'll be paid in the coming years, as his career comes to an end.

According to the Daily Mail's analysis, the company's finances aren't great, following the ending of their partnership with Kanye West and his Yeezy's.

The rapper's antisemitic outbursts led to the company finishing the relationship, with the company recording a 70% hit to their profits following the fall out.

Messi has been with Adidas for ages. Image: PA Images
Messi has been with Adidas for ages. Image: PA Images

Analyst Mark Josefson told the Mail, "There is no doubt Kanye was propping up Adidas. The jury is out as to whether they can move on from this."

Messi isn't the only one who could be affected, if the company's struggles continues, with Mohamed Salah and Paul Pogba also amongst their athletes.

When it comes to teams, Manchester United, Juventus and Bayern Munich are the biggest names who have deals with the company, however Josefson doesn't believe they're the ones who will have issues.

"Adidas will always sponsor the Manchester United's and Bayern Munich's but will they continue to endorse the lesser known teams? Who knows," he added.

"It is a big question mark which needs answering this year."

Featured Image Credit: Alamy

Topics: Football, Lionel Messi, Adidas, Paris Saint-Germain

Ryan Sidle
Ryan Sidle

Ryan is a journalist for SPORTbible with over eight years of experience. Passionate about all sports, he mainly covers football and F1 - Daniel Ricciardo once spent an entire interview referring to him as 'Ryan Gosling,' still his proudest moment.

X

@Sidler28

Recommended reads

Dennis Taylor interview: Why snooker legend is playing in brand-new event... and how he saved someone's lifeGettyRanking the top 10 best golfers of all time as Nicklaus v Woods GOAT debate settledGetty ImagesDavid Munyua and Peter Wachiuri interview: 'We wish for major PDC players to come and visit Kenya'Getty / Instagram/@wachiuridartsMark Selby lifts lid on backstage talks over Crucible as landmark agreement reachedGetty

Advert

Choose your content:

8 hours ago
9 hours ago
11 hours ago
12 hours ago
  • Simone Arveda/Getty Images + CBS Sports
    8 hours ago

    Patrick Vieira leaves CBS Sports studio in stitches as he slams Micah Richards' fashion choice

    The Arsenal legend didn't hold back.

    Football
  • Miguel Lemos/NurPhoto via Getty Images
    9 hours ago

    Arsenal prepared to sell two star players to fund blockbuster summer transfer

    The Gunners aren't afraid to make some big calls this summer.

    Football
  • Paul ELLIS / AFP via Getty Images
    11 hours ago

    David Ornstein drops bombshell on Arne Slot's future at Liverpool

    Arne Slot's future at Liverpool may has been decided following a disappointing season.

    Football
  • Getty
    12 hours ago

    Why English club need two points instead of three to guarantee promotion in rare scenario

    National League leaders York City find themselves in an unusual position.

    Football
  • Lionel Messi told he 'disappears when it matters' in extraordinary rant by PSG legend
  • Jamal Musiala didn't get Lionel Messi's match shirt even though he asked for it after the game
  • PSG stars handed brutal L'Equipe ratings after Champions League elimination to Bayern Munich