• Football
  • Boxing
  • UFC
  • Home
  • Football
    • England
    • Transfer News
    • Premier League
    • Champions League
    • Lionel Messi
    • Cristiano Ronaldo
    • EA FC 25
    • Wrexham
  • Boxing
    • Tyson Fury
    • Anthony Joshua
    • Oleksandr Usyk
    • Mike Tyson
    • Jake Paul
    • Logan Paul
  • UFC
    • Dana White
    • Conor McGregor
    • Khabib Nurmagomedov
    • Jon Jones
    • Paddy Pimblett
    • Joe Rogan
  • Other Sport
    • Athletics
    • Formula 1
    • MMA
    • Motorsport
    • NBA
    • Darts
    • NFL
    • Snooker
    • Wrestling
    • Tennis
    • Cricket
    • Golf
  • Advertise
  • Terms
  • Privacy & Cookies
  • LADbible Group
  • LADbible
  • UNILAD
  • GAMINGbible
  • Tyla
  • UNILAD Tech
  • FOODbible
  • License Our Content
  • About Us & Contact
  • Jobs
  • Latest
  • Topics A-Z
  • Authors
Facebook
Instagram
X
Threads
Snapchat
TikTok
YouTube
Lionel Messi could have his Adidas deal slashed in value

Home> Football

Published 16:06 9 Mar 2023 GMT

Lionel Messi could have his Adidas deal slashed in value

Messi's boot deal with Adidas is one of the most expensive in the world but it may have to be slashed with the company struggling.

Ryan Sidle

Ryan Sidle

Lionel Messi and other Adidas athletes could be in danger of having their deals reduced massively, following the company's latest accounts.

There's very few more recognisable boot deals in football than Messi's with Adidas, with the player having been with them for much of his career, and signing a lifelong deal with them in 17.

In another world he may have been with Nike, but they failed to send the superstar's dad some extra tracksuits and he dropped them for the German brand instead.

Advert

Adidas wouldn't want to lose the seven time Ballon d'Or winner in any world, considering he has the ability to help them sell out of shirts.

Messi's deal is worth a reported £18 million a year, reportedly second only to Neymar, who is said to be paid £32 million by Puma, who recently signed Jack Grealish.

However, he might have to reduce his expectations when it comes to how much he'll be paid in the coming years, as his career comes to an end.

Advert

According to the Daily Mail's analysis, the company's finances aren't great, following the ending of their partnership with Kanye West and his Yeezy's.

The rapper's antisemitic outbursts led to the company finishing the relationship, with the company recording a 70% hit to their profits following the fall out.

Messi has been with Adidas for ages. Image: PA Images
Messi has been with Adidas for ages. Image: PA Images

Analyst Mark Josefson told the Mail, "There is no doubt Kanye was propping up Adidas. The jury is out as to whether they can move on from this."

Advert

Messi isn't the only one who could be affected, if the company's struggles continues, with Mohamed Salah and Paul Pogba also amongst their athletes.

When it comes to teams, Manchester United, Juventus and Bayern Munich are the biggest names who have deals with the company, however Josefson doesn't believe they're the ones who will have issues.

"Adidas will always sponsor the Manchester United's and Bayern Munich's but will they continue to endorse the lesser known teams? Who knows," he added.

"It is a big question mark which needs answering this year."

Featured Image Credit: Alamy

Topics: Football, Lionel Messi, Adidas, Paris Saint-Germain

Ryan Sidle
Ryan Sidle

Ryan is a journalist for SPORTbible with over eight years of experience. Passionate about all sports, he mainly covers football and F1 - Daniel Ricciardo once spent an entire interview referring to him as 'Ryan Gosling,' still his proudest moment.

X

@Sidler28

Advert

Advert

Advert

  • Lionel Messi told he 'disappears when it matters' in extraordinary rant by PSG legend
  • Jamal Musiala didn't get Lionel Messi's match shirt even though he asked for it after the game
  • PSG stars handed brutal L'Equipe ratings after Champions League elimination to Bayern Munich

Choose your content:

11 hours ago
12 hours ago
14 hours ago
  • 11 hours ago

    ITV forced to apologise TWICE on behalf of Tyson Fury after what he said live-on-air during Soccer Aid

    Fury was interviewed on-air at Old Trafford - with perhaps an expected result...

    Football
  • 11 hours ago

    Thomas Tuchel told to call up player to his next England squad as fans say already he's outgrown U21 side

    The England boss has been told to promote a talented U21 after his recent performances.

    Football
  • 12 hours ago

    Jack Grealish ‘pranked’ into paying fan’s bill on holiday as TikTok goes viral

    The Man City star has been brutally pranked as his teammates prepare for the Club World Cup

    Football
  • 14 hours ago

    Trent Alexander-Arnold received two gifts from Real Madrid after signing contract with the club

    Trent Alexander-Arnold received two gifts following his transfer to Real Madrid.

    Football