Florentino Perez 'snubbed' Cristiano Ronaldo when naming Real Madrid's transfer of the century.
Ronaldo joined the La Liga giants from Manchester United for £80 million in the summer of 2009.
And he enjoyed an ultra-prolific, trophy-laden spell at the iconic Bernabeu - winning two league titles and an impressive four Champions Leagues.
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He shone in Real's famous white jersey as he scored a remarkable 450 goals in 438 appearances.
Despite his incredible goal-scoring exploits in Spain, Perez named another player as the club's transfer of the century.
That honour goes to Toni Kroos, according to the player's agent.
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Speaking about Perez, Volke Struth said: "He is an unbelievably pleasant person with a great life story.
"He is entrepreneurial but remains human. He explained to me why Toni Kroos is Real Madrid's transfer of the century."
Kroos, 34, has been a Real player since 2014 following his move from Bayern Munich, rejecting Man United in the process.
He's compiled an impressive 449 appearances for Los Blancos and has won three league titles and four Champions Leagues.
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A testament to Kroos' longevity and Real legacy is that he's still at the club and continues to marvel in midfield to this day.
He's played 32 games in all competitions this season and remains an important figure under Carlo Ancelotti.
It's not the first time Kroos' transfer to Real has been hailed as Granada player Gonzalo Villar called the veteran German 'one of the five best midfielders in history' in glowing praise.
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"For me, Kroos is one of the five best midfielders in history," he said, "I am still below him. But he is a great player for me."
Topics: Real Madrid, Toni Kroos, Football
Nasir Jabbar