Fabrizio Romano is one of the most-followed people online in 2025, with 81.9 million followers across multiple platforms for the transfer expert.
Romano began working for TuttoMercatoWeb and got his first bit of transfer news when he was 18, before going on to work for Sky Sport Italia and Gianluca Di Marzio.
He took the leap in setting up his own project and has grown into a roaring success, to the point where he was included Forbes' 30 Under-30 list.
The "Here we go!" tweeter has become the main person for transfer updates on the biggest players in world football and in addition to work with CBS Sports Golazo, Sky Sports, The Guardian and various brand deals, he is understood to make a fortune from his online exploits.
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Romano, who only sleeps five hours in the peak of the transfer window, has his biggest following on Instagram, with X, TikTok and YouTube following behind.
Fabrizio Romano's estimated online earnings
But overall, according to Hafi, which uses a proprietary algorithm and factors in metrics like in subscriber and follower counts, as well as engagement rate and viewership figures, Romano has made between $298,826 and $416,158 from Instagram, TikTok and YouTube in the last month.
It's estimated that the majority of that money came from Instagram, where revenue was between $232,000 and $318,000.
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According to the calculation, Romano's annual earnings are somewhere between $3.5 million and $4.9 million from revenue streams and will have significantly increased his net worth, which Wtfoot estimated to be around $2.1 million in 2023.
No information on what the 32-year-old makes from X was provided but in 2023, an app called Notus worked out that he was earning an estimated $86,780 from X.
Romano, who supports Championship side Watford, has created one of the biggest and most recognisable brands but did not intend for things to blow up in the manner which they did.
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"I’ve always loved social networks, but never thought about creating such a brand," he told TransferMarkt.
"I’m not really a 'slogan type', if that’s what you want to call it, but prefer other forms of communication.
"That was born by chance. I just wrote it at the end of a tweet and from that moment on I always got the question if a negotiation has the 'here we go' status now. This made my readers happy and I decided to keep it and always give the saying the importance it deserves and only use it when it’s really possible – always taking into account all the variables of the market."
Topics: Fabrizio Romano, Transfers
Josh Lawless