Chelsea’s new shirt sponsor 'leaked' in media day video after £40 million deal struck

Chelsea's new shirt sponsor appears to have been leaked in a video posted as part of the club's media day.

Chelsea's home and away kits for the upcoming campaign, which have been worn in pre-season, do not currently feature a main sponsor.

The Blues ended a partnership with mobile giants Three at the end of the 2022/23 season and released a sponsorless strip, only containing Nike's symbol and the Chelsea crest.

It had been reported that Chelsea were looking to make American TV network Paramount Plus as their new sponsor but were knocked back the Premier League.

A deal with Stake.com was said to be on the cards but criticism by fans and supporters groups meant that never materialised.

And in a bizarre update this week, adult subscription website, My.Club offered to become Chelsea's new sponsor.

However, it appears as though the Chelsea men's and women's sides will have a sponsor on their tops very soon.

The Daily Mail say Chelsea have agreed a £40 million per-year deal with Infinite Athlete, a new American technology firm.

Pictures from the media day recently surfaced on social media and presenter Olivia Buzaglo appears to be holding a different shirt - which many believe has the Infinite Athlete logo front and centre.

Image: Twitter/@RikiJerarquia

The shirt is folded over Buzaglo's arm, meaning the logo is not massively visible. But the slight hint of the emblem and the letters 'EE' is enough to have got plenty of Chelsea supporters excited.

Chelsea are set to officially debut the new home shirt, complete with the sponsor, in the season opener with Liverpool at Stamford Bridge at Sunday.

Image: Infinite Athlete

The company is a fresh start-up and only launched this month. With a peek into the future and use of AI, it will supply affordable player data to clubs and allow fans to watch games from various different camera angles.

However, it has come to light that there are links to Chelsea's owners Clearlake Capital, with The Telegraph

saying the value of the deal will be governed by the Premier League's fair market value rules.