BBC Sport presenter Gabby Logan has taken aim at ITV with a dig at one aspect of the broadcaster's coverage of Euro 2024 this summer.
The two broadcasters have shared coverage of the tournament in Germany, which reaches a climax this Sunday when Spain take on England in the final, which will take place at the Olympiastadion in Berlin.
Both broadcasters will show the final, which has an 8pm kick-off and both begin their coverage at 6.30pm.
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The BBC's coverage is scheduled to run until 10.40pm, with ITV's slightly longer with it due to run until 11pm - though that is probably assuming there is no extra-time and penalties to play.
Both broadcasters have presented coverage of all matches with the likes of Roy Keane, Gary Neville and Ian Wright fronting ITV's punditry team and Alan Shearer and Micah Richards just two of the key faces on BBC.
And they have both had been filmed in a set which has one of the most iconic structures and tourist attractions in the German capital in the immediate background with the Brandenburg Gate.
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The monument was constructed towards the end of the 18th century by Prussian King Frederick Wilhelm II, and therefore predates the original unification of Germany in 1871 in the form of the German Empire, which followed Prussia's victory over France in the Franco-Prussian War.
Those who have watched both broadcasters' coverage will have noticed the BBC set is directly behind the Brandenburg Gate, while ITV's position is off to the side of the monument.
And BBC presenter Logan focused on this point when she took aim at ITV's location.
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And she used a comparison most people would be able to relate to when it comes to booking holiday accommodation.
Logan likened the BBC's set to booking a sea view room at a hotel, while claiming ITV's location is like booking one which claims to be a sea view but in fact isn't.
She added that at times too, ITV's coverage has shown the BBC set in the background, owing to the location of both sets and took a leaf out of Gary Lineker's book with her comments on the rival broadcaster.
As per the Mirror, Logan said: "Our view is of the Brandenburg Gate, but ITV have got a kind of side view.
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"It's like when you go on holiday and you get the sea view, and it's not quite the sea view - that's what they've booked. They've got the kind of angle where you've got to put your head out the corner and look round.
"We've been on air, finishing a show, while they've come on air... so they've got to angle their studio so they haven't got a bit of BBC in the background."
Topics: Euro 2024
John McDougall