Alex Brotherton
Fans have been left in disbelief after Barcelona released 'the most expensive shirt in world football'.
After a tumultuous summer plagued by yet more financial issues, Barcelona fans would have been forgiven for feeling more than a little pessimistic heading into the new season.
Hansi Flick's side have enjoyed a perfect start to La Liga though, winning all four of their games to establish a four-point lead at the top of the table.
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However, any goodwill the team has earned might have been compromised with the launch of the club's new away kit.
On Wednesday (September 4) the club launched its new all-black away shirt, a design which they return to every few years.
While there has been a mixed reaction to the kit itself, what fans are united about is the price tag.
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Barca fans will have to part with an eye-watering €114.99 (£97) if they want to get their hands on the basic version of the shirt through the club's official store.
Meanwhile, the player version shirt complete with name, number and logo will cost fans €184.99 (£156).
According to Mundo Deportivo, those figures make Barca's new kit the most expensive football shirt in history.
By comparison, the basic version of Real Madrid's shirt costs €15 less than their rivals', although the player version also costs €184.99.
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If fans buy the shirt through the Nike website rather than Barcelona's, then the cheapest option starts at €99.99 (£84).
It's fair to say that fans aren't happy.
"€185 for a shirt is hilarious man. We not buying that s***, imma buy me the €20 euro version off the street thank you," one fan wrote on X.
"At those prices, I expect the jersey to come with a lifetime supply of snacks and a personal butler to carry my drinks," another joked, while a third fan said: "I hope it comes with a trophy or two!"
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A fourth disappointed Culer wrote: "I was ready to buy but once I saw the price no way."