Angry Ginge set an unwanted record despite achieving his dream and winning I'm a Celebrity... Get Me Out Of Here on Sunday night.
The content creator, real name Morgan Burtwistle, was crowned King of the Jungle after winning on the public votes by a landslide.
Having provided entertainment galore, Ginge won the show he grew up watching ahead of Tom Read Wilson after accruing 65 percent of the votes in the final. In the final three, he also dominated with 53 per cent of the votes.
“I feel amazing," a stunned Ginge said while being interviewed by Ant and Dec.
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"Honestly a dream come true. I did not think I’d go all this way, never mind win, so thank you to everyone who voted.”
The 24-year-old, a die-hard Manchester United fan who was staggered to learn recent results, brought in a new audience to the show after huge success on Twitch and YouTube.
However, despite a record 13.2 million votes - helped by each person getting 10 free votes on the app - the viewing figures for the final episode are less impressive.
According to @superTV247 on X, 6.4 million viewers tuned in for I'm a Celeb on Sunday. However, that means it was the least watched final in the 25-year history of the ITV show.
The 2024 final brought in 7 million viewers, with 6.6 million in 2023 and a whopping 11.1m back in 2018 - the most in the last decade.
Over on BBC One, the Strictly Come Dancing results saw more tune in - racking up 6.6 million viewers.
Ginge tipped to make millions after I'm a Celeb win
Raised by his mum and nan on a council estate in Salford, Ginge has already experienced a real rags to riches story and was reportedly paid £100,000 for his appearance on I'm a Celeb.
No cash prize is given as an incentive for winning the show, with Ginge also forced to return his crown and sceptre.
However, he has been tipped to make a fortunate off the back of winning the show - with personal endorsements expected to skyrocket.
Set for a book deal and predicted to appear on comedy panel shows, PR expert Lynn Carratt believes that brands will flock to Ginge to capitalise on his soaring popularity.
"Money-wise? Watch this space. He’s already partnered with Puma and JD Sports, but if he lands Adidas, Nike, or Umbro - hello, £3 million-plus in a year," she told The Sun.
"Beyond that, gaming tech, streetwear brands like Boohoo Man, lifestyle collabs like Red Bull or even Pepsi and Coca-Cola make perfect sense.
"Festival sponsorships and experience brands are also totally in his lane."
Topics: Angry Ginge, Manchester United
Josh Lawless