Zlatan Ibrahimovic Hits Back In FIFA 21 Spat With EA Sports And FIFPro
Zlatan Ibrahimovic has hit back at EA Sports and FIFPro in the ongoing spat over the use of his image in the FIFA video games.
EA Sports and FIFPro had released statements claiming that they have the full rights to use player likenesses in their FIFA games, but the 39-year-old is continuing to question how the company is allowed to use his image.
Ibrahimovic alleges that the game developers couldn't have bought the rights from player representatives FIFPro or his current club, AC Milan.
@EASPORTS it's not about collective image rights. Your games are based on individual image rights. You did not buy it from @FIFPro because they told us. You did not buy if from @acmilan because they told us. You also did not buy it from me. Who did you buy it from then? pic.twitter.com/A2VKtME4r5
- Zlatan Ibrahimović (@Ibra_official) December 2, 2020
This comes after FIFPro claimed in a statement: "FIFPro, a not-for-profit organisation, acquires image rights via player
unions in nearly 60 countries. These rights are made available to
Electronic Arts and other clients in the video gaming industry."
Ibrahimovic's agent, Mino Raiola, has also been getting involved in the disagreement, telling The Telegraph that over 300 players may be ready to include themselves in the situation.
FifPro and AC Milan do not have players individual rights as I'm sure you know and as we've told you many times @easports pic.twitter.com/dDT9LZ9Y5B
- Mino Raiola (@MinoRaiola) November 24, 2020
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This is how much EA Sports earn with FIFA.
Who profits and what's the player's part? pic.twitter.com/XiG3GAMQvs
- Mino Raiola (@MinoRaiola) November 25, 2020
Replying to this, EA Sports said: "Mino Raiola is a respected player representative who we have partnered with for many years, including this year when our relationship ensured his client Erling Haaland would be part of our FIFA 21 marketing campaign.
"We have also enjoyed a great working relationship with Zlatan Ibrahimovic, who has appeared in every FIFA since 2002 and regularly received awards as part of our FUT experience."
Tottenham's Gareth Bale has also voiced concern over the use of his image, and EA replied with a reference to his eSports team.
.@Ibra_official Interesting... what is @FIFPro? #TimeToInvestigate
- Gareth Bale (@GarethBale11) November 23, 2020
"Gareth Bale's eSports Company Elleven utilises our FIFA game as a key
platform for his professional eSports athletes and we're confident
Gareth and his team see significant value in our partnership, as
evidenced through this recently released content."
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