• Football
  • Boxing
  • UFC
  • Home
  • Football
    • England
    • Transfer News
    • Premier League
    • Champions League
    • Lionel Messi
    • Cristiano Ronaldo
    • EA FC 25
    • Wrexham
  • Boxing
    • Tyson Fury
    • Anthony Joshua
    • Oleksandr Usyk
    • Mike Tyson
    • Jake Paul
    • Logan Paul
  • UFC
    • Dana White
    • Conor McGregor
    • Khabib Nurmagomedov
    • Jon Jones
    • Paddy Pimblett
    • Joe Rogan
  • Other Sport
    • Athletics
    • Formula 1
    • MMA
    • Motorsport
    • NBA
    • Darts
    • NFL
    • Snooker
    • Wrestling
    • Tennis
    • Cricket
    • Golf
  • Advertise
  • Terms
  • Privacy & Cookies
  • LADbible Group
  • LADbible
  • UNILAD
  • GAMINGbible
  • Tyla
  • UNILAD Tech
  • FOODbible
  • License Our Content
  • About Us & Contact
  • Jobs
  • Latest
  • Topics A-Z
  • Authors
Facebook
Instagram
X
Threads
Snapchat
TikTok
YouTube
Sports Streaming Service DAZN 'Set To Double Its Monthly Subscription Fee In Germany'

Home> Football

Updated 14:47 25 Jan 2022 GMTPublished 14:38 25 Jan 2022 GMT

Sports Streaming Service DAZN 'Set To Double Its Monthly Subscription Fee In Germany'

It comes amid reports DAZN is close to acquiring BT Sport.

Rory O'Callaghan

Rory O'Callaghan

DAZN has reportedly announced plans to double its monthly subscription fee in Germany, prompting fears of further price hikes in the UK and the Republic of Ireland.

The sports streaming service has a substantial portfolio of broadcast rights deals in Germany and Austria, including the Bundesliga, the Champions League, La Liga, Serie A and the EFL.

German outlet Kicker claims that from February 1, new and returning customers in Germany will pay €29.99 per month, compared to the current monthly subscription costs of €14.99.

In the case of annual subscription fees, customers will have to fork out €274.99, compared to the current price of €149.99.

The change to the subscription fee in Germany has prompted fears DAZN could also raise prices for new customers in the UK and Ireland, amid reports the company is close to completing the purchase of BT Sport.

Reuters claim that a deal worth £580m is poised to be finalised this month for DAZN to acquire BT Sport’s TV rights, which include the Premier League and Champions League.

DAZN previously raised its price for UK customers from £1.99 a month to £7.99 in August.

DAZN raised their subscription fees in the UK and Ireland in August (Image: Alamy)
DAZN raised their subscription fees in the UK and Ireland in August (Image: Alamy)

The increase came after DAZN had signed an exclusive deal with Eddie Hearn's Matchroom Boxing, ending its longstanding relationship with Sky Sports.

In an interview with the Daily Mail, DAZN executive vice president Joe Markowski justified the new subscription fee.

“That price point is a recognition and a doff of the cap for the fact that we've significantly increased our live sport and original content offer in the UK and Ireland, relative to when we launched in December,” Markowski said.

“We founded DAZN five or six years ago on the principle of making premium sport content more accessible for fans.

“We wanted to deliver more value, more action and our price point in any market will always be reflective of that principle… as we step into the next phase of our British and Irish business, we're committed to matching our content offer with a price point that serves fans with unprecedented value.”

Featured Image Credit: Alamy

Topics: Football, Germany, Boxing

Rory O'Callaghan
Rory O'Callaghan

Rory O'Callaghan is Editorial Lead at SPORTbible. He has previously worked for Sky Sports News, MailOnline and Reach covering football, cricket, boxing and MMA. Tested daily as a Liverpool fan in a Manchester office.

X

@rory_ocallaghan

Choose your content:

6 hours ago
7 hours ago
9 hours ago
  • 6 hours ago

    Man Utd, Liverpool and Arsenal fans demand the same signing after watching Real Madrid vs Juventus

    Real defeated Juventus 1-0 to reach the quarter-finals of the Club World Cup.

    Football
  • 7 hours ago

    Real Madrid on the verge of making Club World Cup history after Juventus win

    Real defeated Juventus in a round of 16 clash at the Club World Cup.

    Football
  • 7 hours ago

    Real Madrid fans think it's time for a difficult conversation about one player despite Juventus win

    Not every Real fan was upbeat after their 1-0 win over Juventus.

    Football
  • 9 hours ago

    Brandon Williams linked with shock move to reunite with former Man Utd manager in bid to revive his career

    Williams has been a free agent since leaving United last summer.

    Football