Sports Streaming Service DAZN 'Set To Double Its Monthly Subscription Fee In Germany'

DAZN has reportedly announced plans to double its monthly subscription fee in Germany, prompting fears of further price hikes in the UK and the Republic of Ireland.

The sports streaming service has a substantial portfolio of broadcast rights deals in Germany and Austria, including the Bundesliga, the Champions League, La Liga, Serie A and the EFL.

In the case of annual subscription fees, customers will have to fork out €274.99, compared to the current price of €149.99.

Reuters claim that a deal worth £580m is poised to be finalised this month for DAZN to acquire BT Sport’s TV rights, which include the Premier League and Champions League.

DAZN previously raised its price for UK customers from £1.99 a month to £7.99 in August.

The increase came after DAZN had signed an exclusive deal with Eddie Hearn's Matchroom Boxing, ending its longstanding relationship with Sky Sports.

“That price point is a recognition and a doff of the cap for the fact that we've significantly increased our live sport and original content offer in the UK and Ireland, relative to when we launched in December,” Markowski said.

“We founded DAZN five or six years ago on the principle of making premium sport content more accessible for fans.

“We wanted to deliver more value, more action and our price point in any market will always be reflective of that principle… as we step into the next phase of our British and Irish business, we're committed to matching our content offer with a price point that serves fans with unprecedented value.”