Burnley have managed to break the internet again after producing a hilarious Gavin and Stacey parody to announce the arrival of a new January signing.
The Clarets confirmed the arrival of Michael Obafemi on a season-long loan from fellow Championship side Swansea City on Sunday morning.
Obafemi, who has the option to make his switch to Turf Moor permanent at the end of the season, will bolster manager Vincent Kompany's forward line.
Burnley are currently five points clear at the top of the table and favourites to make an immediate return to the Premier League following relegation last term.
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The job Kompany is doing is earning plaudits from fans and pundits alike, although the club's social media department is garnering plenty itself.
Since the start of 2022, Burnley have produced a Hollywood parody for every new player. It started with a Jurrasic Park parody for Wout Weghorst last January and has only gone from strength to strength. This time, they've gone for a more local flavour. In the video you can watch in the player above, Obafemi receives a call from Smithy, who is a character from Gavin and Stacey. The BBC comedy series is partly set in Wales, where Swansea is. Very clever.
Obafemi answers the phone to Smithy and his sister, Rudy, producing a rendition of Estelle and Kanye West's 2008 smash-hit 'American Boy'.
The Republic of Ireland international is chuckling throughout before asking how long it took to put together. Turns out it took a few weeks of planning.
Fans online were in stitches after watching the club and they think it could be Burnley's best offering yet.
One person said: "I don't know who gave this admin the confidence to pull these off but I’m here for it."
Another commented: "Babe wake up, Burnley just dropped another transfer announcement video."
A third tweeted: "Burnley have the best announcement videos in the world."
While someone added: "Oh my days, how do you keep thinking these up? I love my club."
Obafemi has scored three goals for Swansea this season and insisted on making the move to Burnley when it became available.
He told the club's official website: I’m glad to be here. It’s been a busy few days, but I am just glad that it’s finally done now.
"When I first heard of Burnley’s interest in the summer I was adamant to come here, obviously it didn’t happen then but now I’m here and I just can’t wait to play in the Claret and Blue."
Topics: Burnley, EFL Championship
Daniel Marland