It has been confirmed that Birmingham City will "embrace its history" by reverting to its original name of Small Heath Alliance for Saturday's Championship clash against Huddersfield Town.
The Blues were founded as Small Heath Alliance in 1875 before being renamed Birmingham in 1905, and finally Birmingham City in 1943.
So why are they changing their name? By the order of the Peaky Blinders [no, seriously], the club will return to its roots ahead of the TV show's return to BBC One for its sixth and final series on Sunday.
In terms of what Birmingham fans should expect on Saturday, those attending the game will be able to get their hands on a specially curated Small Heath Alliance matchday programme.
Ticket office staff and the reception team will wear flat caps throughout the day, according to the club's official website, and the BBC has produced a number of Small Heath Alliance scarves that will be laid out on seats in areas of St Andrew's.
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For one game only, the players will also leave the tunnel to sound of the Peaky Blinders theme song Red Right Hand, while Shelby Brothers LTD hoardings will surround the pitch.
In addition to changes on match day, the club's social media channels are set to bring a retro feel to their pre-match content.
The Shelbys will be returning to our screens on Sunday night, with the final series delayed due to the pandemic. Each episode will air weekly at 9pm.
Thoughts on Birmingham's decision to change their name for one game only ahead of this weekend's TV show release?
Let us know in the comments.
Topics: Birmingham City, EFL Championship, Huddersfield Town
Jack Kenmare