Alex Scott has been warned by the BBC over social media post, forced to change it

Alex Scott has reportedly been warned by the BBC for promoting a clothing company on social media during the World Cup.

Scott, who became the first female Football Focus host, has been over in Qatar covering the showpiece as a pundit.

The former Arsenal and England star drew huge praise for wearing the 'One Love armband' for England's World Cup opener after the Three Lions and other nations abandoned the gesture after FIFA threatened them with punishment.

But according to the Daily Mail, the 38-year-old found herself in hot water with BBC bosses over a branded post.

Scott has 1.7 million followers on Instagram and recently announced she had become the first brand ambassador for London clothes brand Reiss.

The presenter uploaded a picture of her working at the World Cup and tagged Reiss in the post. However, there is a policy at the BBC that some employees are prohibited from advertising commercial deals.

The stance from BBC is that, "On-air talent on news, current affairs and business programmes are not permitted to take part in any promotional activity for third parties".

Scott was therefore asked to edit the post and told not to do it again. A spokesperson from the BBC told SPORTbible: “We have spoken with Alex, who has removed the tag and will not be repeating this.”

Similar happened with former breakfast host Dan Walker, who apparently stopped posting pictures that people deemed to be of free or discounted products.

Walker would regularly upload images of his suits and sports attire, with brands such as Castore, PXG, Oliver Sweeney and Charles Tyrwhitt being promoted.

Although the BBC confirmed Walker had not breached any guidelines and no commercial agreements were in place, he has taken more caution with his content and stopped endorsing brands on his social media channels.