sportbible homepage
sportbible homepage
  • Football
  • Boxing
  • UFC
  • Home
  • Football
    • Premier League
    • Champions League
    • World Cup
    • England
    • Transfer News
    • Manchester United
    • Liverpool
    • Arsenal
    • Real Madrid
    • Barcelona
  • Formula 1
    • Red Bull
    • Ferrari
    • McLaren
    • Mercedes
    • Max Verstappen
    • Lewis Hamilton
    • Lando Norris
    • George Russell
    • Charles Leclerc
  • Boxing
  • UFC
  • More Sport
    • Tennis
    • Golf
    • NBA
    • NFL
    • Darts
    • Athletics
    • Rugby
    • Wrestling
  • Advertise
  • Terms
  • Privacy & Cookies
  • License Our Content
  • About Us & Contact
  • Jobs
  • Latest
  • Archive
  • Topics A-Z
  • Authors
Facebook
Instagram
X
Snapchat
TikTok
Threads
YouTube
Submit Your Content Here
  • LADbible
  • Tyla
  • GAMINGbible
  • LADbible Group
  • UNILAD
  • FOODbible
  • UNILAD Tech
Data experts work out how much Lewis Hamilton made Ferrari sponsors from just one social media post

Home> F1

Published 17:23 23 Jan 2025 GMT

Data experts work out how much Lewis Hamilton made Ferrari sponsors from just one social media post

The figures are crazy.

Tom Jenkins

Tom Jenkins

google discoverFollow us on Google Discover

An Al-Powered Sports Big Data Analytics company have worked out how much each sponsor made from Lewis Hamilton's first social media post in a Ferrari suit, and the figures are staggering.

Social media has been going Hamilton crazy this week, as the seven-time F1 world champion's arrival was marked with an already iconic image of the new signing standing alongside an F40 at Maranello.

Hamilton has been extremely active on social media since arriving at Ferrari's base and shared countless images of his first factory tour and first test.

Advert

Prior to his test on Wednesday, the former Mercedes man sent the internet into a second storm with the first image of him in a Ferrari race suit.

The post quickly went viral and has gained over 4.1 million likes since it was posted on Tuesday.

Hamilton is seen posing with all of the Scuderia's main sponsors visible on his fireproof, and data analysis company 'Sponsorlytix' have claimed to have worked out the staggering financial impact the post has had.

The 'total estimated sponsorship impact' from Hamilton’s post

-HP – $62.1K

- Shell – $52.1K

- Ferrari – $50K

- IBM – $48K

- VGW – $45.3K

- Ceva – $41.5K

- Puma – $40.2K

- Richard Mille – $37.2K

- UniCredit – $35.9K

The figures demonstrate just how important star power can be in professional sports, and shows exactly why the Italian team have taken a risk on the aging Hamilton.

Lewis Hamilton during his first test with Ferrari- Getty
Lewis Hamilton during his first test with Ferrari- Getty

During Hamilton's first day at Maranello, the 40-year-old released his first official statement via the Ferrari website.

"There are some days that you know you’ll remember forever and today, my first as a Scuderia Ferrari HP driver, is one of those days," Hamilton began.

"I’ve been lucky enough to have achieved things in my career I never thought possible, but part of me has always held on to that dream of racing in red. I couldn’t be happier to realise that dream today.

"I’m incredibly grateful to John Elkann, Benedetto Vigna, Fred Vasseur, and everyone at Ferrari for their trust in me and making me part of this family."

Featured Image Credit: @lewishamilton

Topics: Lewis Hamilton, Ferrari, Formula 1

Tom Jenkins
Tom Jenkins

Tom Jenkins is a Social Editor and Journalist for SPORTBible. Specialises in Football and F1 but has experience covering a variety of sports such as MMA, Boxing and Cricket. Suffers weekly as an Evertonian.

X

@tomjenkns

Recommended reads

Ranking the top 10 best golfers of all time as Nicklaus v Woods GOAT debate settledGetty ImagesDavid Munyua and Peter Wachiuri interview: 'We wish for major PDC players to come and visit Kenya'Getty / Instagram/@wachiuridartsMark Selby lifts lid on backstage talks over Crucible as landmark agreement reachedGettyBarry Hearn sends message to Ronnie O'Sullivan over snooker future as Crucible prediction madeGetty

Advert

Choose your content:

17 hours ago
23 hours ago
a day ago
2 days ago
  • Getty
    17 hours ago

    Lewis Hamilton posts quickest time in private Ferrari tyre test

    The seven-time world champion took to the track on Thursday.

    F1
  • Getty
    23 hours ago

    Max Verstappen retirement update given as father makes revealing comment on race engineer exit

    Gianpiero Lambiase will leave Red Bull to join McLaren as their Chief Racing Officer by 2028.

    F1
  • Getty
    a day ago

    FIA confirm new races in Miami and Canada following cancellation of Middle East rounds

    The Bahrain and Saudi Arabia race weekends were both cancelled by the FIA.

    F1
  • Marcel van Dorst/EYE4IMAGES/NurPhoto via Getty Images
    2 days ago

    'I stop too'- Max Verstappen's retirement claim on race engineer leaving Red Bull

    The Red Bull star has already commented on what he will do when Gianpiero Lambiase leaves the team.

    F1
  • F1 insider reveals major Ferrari change planned for Lewis Hamilton at Miami GP
  • Lewis Hamilton posts quickest time in private Ferrari tyre test
  • Lewis Hamilton Shares Emotional Post After Withdrawing From Ferrari Event
  • Lewis Hamilton Blasted by Italian Media After Brazil GP Amid Ferrari Rumours