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After much hype, KSI and Logan Paul will take to the ring at the Staples Center in Los Angeles tonight (Saturday) to decide once and for all which one of them is better at boxing.
For fans of the YouTubers, this has been the big night they have been looking forward to since the pair drew their first bout back in August 2018. But for many fans of the sport, the fight is nothing more than a farcical cash-grab.
Whatever you think of it, the fact of the matter is, a lot of cash will definitely be grabbed by all involved, with the fight looking set to eclipse the 800,000 pay-per-view buys that the first fight received - and at an inflated price too.
And it seems Tony Bellew is up for hopping on board the gravy train, offering to fight them both at the same time for a million dollars.
Speaking to talkSPORT, the 36-year-old - who retired from boxing around this time last year - said: "For a million dollars I'll fight the two of them at once."
Now THAT I would pay to see.
Bellew added that couldn't criticise the YouTubers for getting in the ring - even if it has left the sport in a 'crazy situation'.
He said: "You can't knock it, you've gotta give them fair play and credit for doing it. But to start saying it's the future of boxing, give me a break, don't talk nonsense.
"I'm not gonna lie to you guys, it's probably gonna do more buys than 90 per cent of pay-per-views.
"That's the crazy situation we're looking it, it's just insane."
Indeed, the undercard for the fight is actually comprised of proper bouts, not influencers jousting or something appropriately daft - which demonstrates Bellew's point really.
Britain's Billy Joe Saunders will defend his WBO super middleweight title against Marcelo Esteban Coceres and WBC lightweight champion Devon Hainey defends his belt against Alfredo Santiago.
The silliness of the whole thing is evidenced further by the fact the promoter for the fight, Eddie Hearn, has even admitted that neither KSI nor Logan Paul are actually any good at boxing.
Speaking to Boxing Social, he said: "Everybody's really excited but you've still got the boxing community who hate it, and I understand that. I just think 'don't take it too seriously. It is what it is'.
"I'm excited to see what's going to happen, I don't know what's going to happen. I know they both really want to win and they're both probably going to crack under the pressure.
"They're both not very good, they think they are, now, but the reality is when someone gets hit the world is about to change for them."
Featured Image Credit: PA
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