Nico Ali Walsh, who is the grandson of legendary boxer Muhammad Ali, has joined OnlyFans.
But the 22-year-old won't be using the platform to post steamy and raunchy X-rated content for paying subscribers.
No, instead he'll be using the popular site to give his fans access to behind-the-scenes training content.
Nico is just the latest big-name athlete to jump onboard the OnlyFans hype train.
While he has already gained notoriety thanks to his boxing royalty family, Nico is quickly proving himself to be a promising talent, boasting a record of 8-0 with five knockouts.
But now Nico is keen to keep building up his profile, turning to OnlyFans by means of doing so.
“OnlyFans is a brilliant platform that was made for people to follow and support their idols,” he said.
"I’m blessed to have the opportunity to use this platform to share very personal content, not with the world, but with my biggest supporters.
"They will be able to witness my journey in continuing the greatest legacy in sports.”
But when he announced the news of the partnership on Instagram, Nico received some backlash.
One person commented: "No hate but you can’t have Ali in your name and partner up with OnlyFans…"
While another added: "Shame on you for collaborating with OnlyFans."
As a third simply said: "Haram."
It's understood Nico's profile will give subscribers exclusive access to his training workouts as well as his personal life away from the boxing ring.
He follows in the footsteps of fellow boxing stars like Floyd Mayweather and Andy Ruiz Jr in joining the popular internet subscription service.
The Ali family legacy is already set in stone.
Thanks to his ability in the ring and his actions as an activist outside of it, Muhammad Ali is widely regarded as one of the most significant sports figures in history.
But Nico, who wore his grandfather's fight shorts for his debut back in 2021, wants to forge his own path.
He told talkSPORT: “I think I can achieve whatever I set my mind to.
“Truly I believe that and I just know how dedicated I am. My biggest asset is discipline, I’m so disciplined.
“Nobody understands how much I want this and I think people will start realising when it slowly starts happening.
“I’ve already shocked a lot of people with what I’ve done so far, but I want to continue that and I want to be great, be another great like my grandfather.”