Jake Paul has torn apart an apology issued by KSI, after the 29-year-old took to Twitter to apologise for the use of a racial slur in a recent YouTube video.
Paul took aim at KSI - real name Olajide Olatunji - after he issued an apology for the use of a racial slur in a video uploaded to the Sidemen's official YouTube channel on Sunday.
The now-deleted video - which featured the YouTube group competing in a game of Countdown - included a clip of Olatunji using the term 'p*ki' - a racial slur used to refer to someone of Pakistani decent.
KSI - who appeared alongside Paul's brother Logan at Wrestlemania on Saturday - apologised for the use of the term, stating that he has decided to take a break from social media for a while after admitting he has been 'messing up a lot' of late.
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However, the apology did not sit well with Paul - a long-term boxing rival of KSI - who has vowed to 'knock the f*ck' out of KSI on behalf of all South Asians around the world.
Taking to Twitter, Paul wrote: "Fake guy with fake apologies every other week. I hope you take this more serious than taking a break off social media so you can focus on training and then reappearing two weeks before your fight saying youâre a new man.
"Meet with British South Asian community leaders, get with the right charities and give back. I made my own mistakes in my early 20s but we are too old for this behaviour.
"I look forward to knocking you the f**k out on behalf of all South Asians around the world. You 30 year old p***k."
The duo have been tipped to meet inside the boxing ring, with KSI poking fun at Paul following his defeat to Tommy Fury in February.
Negotiations over a fight have been at a standstill for some time, with KSI recently vowing to 'get everyone in a room and not leave until it's a done deal'.
It has not yet been confirmed as to whether Paul will take up the option of a rematch with Tommy Fury, although this latest chapter in their rivalry indicates that the American is still very much interested in ensuring he has the opportunity to step inside the ring with his long-term rival.
Tom Young