When the movement to bring football home died as England were knocked out of the World Cup at the semi-final stage. so too did the major hype train behind the 'Three Lions' song from The Lightning Seeds and Baddiel & Skinner.
With the nation really getting behind Gareth Southgate and the lads, the track became an anthem for England's World Cup campaign once again and its streaming data went through the roof.
The 1996 classic made a triumphant return at No.1 in the charts, becoming the first song with the exact same line-up to hit the top of the Official Singles Chart on four different occasions.
But now, with France winning their second World Cup with a 4-2 victory over Croatia, who beat England in the semis, the tune has now broken an unwanted record.
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Having topped the charts just a week ago, it has plummeted a massive 96 places down to No.97 in the charts - which is the biggest drop any song has experienced according to the Official Charts Company.
It's not merely broken the record either, it's completely and utterly obliterated the 28 places the Lewisham & Greenwich NHS Choir's 2015 Christmas Number 1 Single fell in their second week after beating Justin Bieber to the coveted top spot.
Clearly, when England's World Cup dreams were officially over, no-one bothered to blast out "it's coming home!" anymore and so the fall from grace ensued.
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Still, its UK sales figures are more than 1.6 million and you just know it will rise from the dead again for Euro 2020 in two years.
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