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Sweden captain Andreas Granqvist is facing another £50,000 fine for FIFA and it's all down to his socks.
In addition to his Adidas football socks that all Sweden players have been wearing, the skipper has also been sporting Trusox socks around the bottom part of his foot throughout his nation's run to the World Cup quarter final.
Trusox, who are an independent firm from Devon in England, regularly provide socks for footballers - the whole point of the sock support being to provide extra grip and comfort while they are on the pitch.
They have anti-slip panels, wet-grip technology and maximum moisture wicking to give footballers that "snug feeling" according to the official Trusox website.
The piece of kit is extremely common in the game, with Luis Suarez, Alexis Sanchez, Radamel Falcao and Gareth Bale some of the most high-profile players who wear them on a regular basis.
Veteran defender Granqvist is obviously aboard the hype train but FIFA have taken issue with the free exposure the brand is getting in the World Cup - relating to the fact that many sportswear giants will pay big bucks to have their products on show in the footballing feast.
A row over branding has seen the 33-year old fined for wearing them in early games and they warned him again ahead of the 2-0 defeat to England in Samara.
Although the FC Krasnodar defender did have tape around his ankle area, Granqvist went against what he was told - the black spots on the sock support were still visible in pictures of him in action.
Granqvist, whose wife has just given birth to their child, now looks set to pay out some serious cash. But being honest, he's probably a bit more gutted about Sweden's World Cup dream coming to an end.
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