Players in Serie A will sport red paint on their faces this weekend as part of a scheme to raise awareness of domestic violence against women.
The red stripe is the symbol used for the movement, driven by Italian humanitarian organisation WeWorld Onlus, the players' association and the Lega Serie A - and so players and referees in the top tier will bear the mark across their cheek in this weekend's fixtures.
Oggi è stata presentata l'iniziativa #unrossoallaviolenza, la campagna di sensibilizzazione contro la violenza sulle donne che vede Lega Serie A e @WeWorldOnlus scendere in campo in occasione della 13ª Giornata di #SerieATIM. pic.twitter.com/RAIxmtz1ja- Lega Serie A (@SerieA) November 20, 2018
Juventus superstar Cristiano Ronaldo, Napoli captain Marek Hamsik, Inter Milan striker Mauro Icardi and AC Milan goalkeeper Gigi Donnarumma are just four of the big names to be involved in the campaign, which is in its second year.
Back in April, several players posted pictures of themselves alongside their wives and girlfriends with the hashtag: #unrossoallaviolenza (a red card against violence.) They are expected to do so again this time around.
Over the last few days, Serie A players have been posting images on social media alongside their wives and girlfriends, featuring only two blotches of colour, initiative fighting violence against women.- Mahdi Ghaffaribarzi (@MGhaffaribarzi) April 21, 2018
It is a red streak down the cheek of the man and red lipstick on her mouth. https://t.co/3UiEzX0MJs
To further raise awareness, girls wearing the campaign shirts will walk out onto the pitch before the game, while a banner will be present at each stadium and a campaign video will air on the big screens.
The hope is now that the campaign will continue to build momentum, and help bring such an important message to the public.
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