Barcelona Forward Ansu Fati Stars In New Nike Underwear Campaign
The new product range from Nike Underwear has been redesigned with sustainability in mind.
Barcelona forward Ansu Fati is the face of Nike's latest Underwear Spring & Summer collection - a product that is made with at least 75% recycled fibres.
The 19-year-old Spain international, who is regarded by many as one of the world's best young players, recently announced the campaign while wearing the Nike Dri-Fit Essential Micro and Nike Dri-Fit Ultra-Stretch Micro.
He posted the following video to his 8.1 million followers on Instagram earlier this month.
Following the success of last season's 'Move to Zero' collection, the new product range from Nike Underwear has been redesigned with sustainability in mind and is made with at least 75% recycled fibres.
This season's Nike Underwear collection is made using Dri-FIT technology and four-way stretch fabric.
Move to Zero, Nike's journey toward zero carbon and zero waste has a singular aim - to help protect the future of sport.
The new 2022 collection is a continuation of Nike's commitment to sustainability and is driven by the belief that protecting the planet means protecting the future of sport against climate change.
On Nike's official website, they focus on five 'key moves' to Zero Initiatives.
1. Nike will power owned-and-operated facilities with 100 percent renewable energy by 2025.
2. Nike will reduce carbon emissions across its global supply chain by 30 percent by 2030, in line with the Paris Agreement of 2015.
3. Nike diverts 99 percent of all footwear manufacturing waste from landfills.
4. Additionally, Nike diverts more than 1 billion plastic bottles per year from landfills to create yarns for new jerseys and uppers for Flyknit shoes.
5. The Reuse-A-Shoe and Nike Grind programs convert waste into new products, playgrounds, running tracks and courts.
In terms of the 2022 Nike Underwear collection, the soft brushed fabric ensures dry comfort that lasts, while wide hems keep the underwear from bunching up and the sweat-wicking fabric keeps you feeling comfortable and dry.
For more information on Nike Move to Zero, click here.
The Nike Underwear Essential Micro Trunk [one pack] starts from £22 and is available from JD Sports.
Featured Image Credit: NikeTopics: Football
Jack Kenmare