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Liverpool FC have condemned the alleged homophobic abuse that was reportedly directed at Norwich midfielder Billy Gilmour on Saturday.
Liverpool kicked off their Premier League campaign with a fairly routine 3-0 win over newly promoted Norwich, with Diogo Jota, Roberto Firmino and Mohamed Salah getting the goals.
Gilmour was making his debut for Daniel Farke's side, after impressing for Scotland in the Euros, especially against England, having joined on loan from Chelsea in the summer.
The Blues are fierce rivals of Jurgen Klopp's side so there was understandably some chants towards the 20-year-old, however things turned ugly due to alleged homophobic chanting towards the player.
Liverpool have hit out against the chants, urging fans not to use the language that was used towards Gilmour. "The chant is offensive and inappropriate - a message we have repeatedly communicated alongside Kop Outs," the club said in a tweet.
"We urge supporters to remember the inclusive values of the club and to refrain from using it in the future."
The chant is offensive and inappropriate - a message we have repeatedly communicated alongside Kop Outs.— Liverpool FC (@LFC) August 14, 2021
We urge supporters to remember the inclusive values of the club and to refrain from using it in the future. https://t.co/67Q5SKoa88
LGBTQ+ and Liverpool fan page 'Kops Out' also tweeted about the chant, saying, "Great result today marred by homophobic chanting by some of our fans targeting Chelsea loanee Billy Gilmour.
"If you can't support without resorting to bigoted nonsense, you don't understand YNWA."
The page also retweeted a post from Kick It Out from April 2019 that expresses that the chant allegedly used towards Gilmour is homophobic and should be treated as such.
"We are absolutely clear: the 'rent boy' chant is homophobic and must be treated as such."— Kick It Out (@kickitout) April 17, 2019
Our statement calling for more action from The @FA and Police following a number of reports about homophobic chanting by Liverpool supporters towards Chelsea fans on Sunday 👇 #KickItOut pic.twitter.com/d4BOBBiU1A
Elsewhere, rival fans made it abundantly clear you can still direct chants towards rival players without them needing to be offensive.
Leeds United fans chanted that Marcus Rashford and Jadon Sancho had 'let their country down,' after missing penalties in the Euro 2020 final, ahead of their game with Manchester United.
After the game they may have been bemoaning the fact that their own players let the county of Yorkshire down, as they were embarrassed 5-1 at Old Trafford.
Paul Pogba's four assists and Bruno Fernandes' hat-trick saw Leeds off, all without Rashford playing at all and before Sancho could be introduced as a substitute.
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