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Charlie Austin's point about people thinking before they post on social media took a bizarre turn as he called Southampton fans 'sh*t' and called one a 'cheeky c*nt' before later deleting his posts.
The West Brom striker took to social media on Saturday evening to warn people and companies to think about the effect their posts had on others, in the wake of Caroline Flack's death.
Austin, who left Southampton at the end of last season after four seasons on the south coast in which he scored 16 league goals in 71 appearances, was then pulled into slanging matches with fans of his former club.
One fan wrote "Difficult to get behind a striker who couldn't run five minutes without huffing and puffing Chaz!
"Big mouth for a man who accelerates slower than a 50 tonne lorry on an icy slope. Blame the club that paid your wages and supports your kids instead of yourself. WHAT A ROLE MODEL"
And the 30-year-old didn't take too kindly to it, calling the fan a 'cheeky c*nt' and saying the Saints' fan base was 'sh*te.'
Another fan then called out the former Burnley striker for contradicting his initial point by calling all of the Southampton fans 'sh*t' but the West Brom player instead doubled down on his point, saying the fans only sing when the team score.
Austin obviously felt some remorse for his actions as he had deleted the tweets by Sunday morning but his posts had already been screenshot by enough people that he can't get away from them.
When he was a Southampton player they enjoyed his outspoken behaviour and his interview following a 1-1 draw against Watford in 2018 was a highlight of it:
Two of the striker's former sides faced each other earlier on Saturday with Saints hosting Sean Dyche's Burnley in the Premier League's early kick off.
The Lancashire club won 2-1 thanks to an early Ashley Westwood goal, helped by Danny Ings moving out of the way of the ball, and Matej Vydra's brilliant second half winner.
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