A Christmas-themed goal update from BBC's Final Score programme has gone viral - and it is simply genius.
Delivering live match reports or summaries is one of the hardest skills in broadcasting, given that you sometimes have a matter of seconds to process what has happened before having to report back to a studio.
Just getting the key information out there to viewers is a tricky skill in itself, but there are magical occasions where the match details can inspire a bit of extra creativity on top of that.
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That's what happened for veteran BBC reporter Marc Webber who, in over two decades of experience, won't have delivered a report quite like the one he produced on Final Score when Stevenage went 3-0 up against Northampton this Boxing Day.
In under 10 seconds of quite incredible TV, Webber managed to fit in all three scorers, how the goals went in, and the scoreline - all within a rendition of the chorus of 'Santa Claus Is Coming To Town'.
You can watch it below.
The only thing missing, it appeared, was a reaction from the studio to round it all off - although if you're wondering why that was, the man himself has you covered on that front as well.
Stevenage did manage to hold on to a 3-0 win, keeping them in the League One play-off places and ensuring that the Final Score report has circulated widely across social media.
Jamie Reid, whose name made up the first part of the hastily put together song rendition, notched his 14th goal of the season, while Jordan Roberts and Elliott List - surely the inspiration behind it all? - both have four apiece for this term.
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As far as Christmas presents go, it wasn't a bad day for Steve Evans' side - and for Final Score.
Topics: Football, League One
Ryan Smart