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Manchester United have released a backpack with the Stretford End across the back of it and it is truly terrible.
The rucksack has been released in collaboration with fashion giant Paul Smith and it'll set you back a whopping £440.
It is made up of canvas fabric with a leather trim, but the main talking point is the Old Trafford pitch and Stretford End emblazoned across the back.
But the bag itself won't be allowed into Old Trafford due to the safety protocol in the ground.
The costly bag measures 44cm x 31cm x 16cm, which is significantly larger than what's allowed in the 'Theatre Of Dreams.'
Per manutd.com their safety requirements read:
"Do not bring a bag larger than 20cm x 15cm x 5cm (8" x 6" x 2") with you to the match; this equates to a small handbag."
The fashion brand has become more synonymous with United over the last few years.
It was announced in November 2018 that Smith would be releasing a new rang of United merchandise after being United's 'official formalwear partner' for the previous decade.
A batch of merchandise was released which manutd.com described as;
"Mixing Paul Smith designs with Manchester United's football heritage."
Other products have also been released which feature Old Trafford as prominent selling points.
The club are frequently criticised by fans for their focus on the commercial side of the business rather than the footballing aspect.
Executive Vice-Chairman Ed Woodward is a maligned figure among 'Red Devils' fans for seeming more concerned with off field economics rather than on field issues.
He has recently eluded to boss Ole Gunnar Solskjaer not receiving funds to buy new players in the January transfer window.
Per The Mirror, he told investors on Monday;
"We will continue with our strategy to promote the best of the players graduating from our Academy together with material investment in the coming summers to strengthen our young squad further and challenge for trophies."
It will do little to calm the Old Trafford faithful who's side currently sit in seventh place and nine points outside the top four.
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