Budweiser have deleted their response to FIFA confirming a beer ban at all eight stadiums hosting games during the Qatar World Cup.
The ban was announced on Friday, two days before the tournament's start date. Alcohol was initially set to be offered in 'select areas' in the stadium.
It's since been confirmed the sale of alcohol, which is controlled via strict rules in the Muslim country, will be limited to corporate areas in stadiums. Other than that, alcohol is sold in restaurants and hotel bars, out of public view.
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Budweiser are a major sponsor of FIFA which gave them exclusive rights to sell beer at the World Cup.
The American company reportedly has a lucrative $75 million (£62 million) partnership with FIFA.
Footage of stands advertising the beverage being moved has gone viral on social in recent days. Naturally, matters are now a little complicated.
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A message from Budweiser's official Twitter account read: "Well, this is awkward..."
The tweet received over 18,000 likes before being removed earlier on Friday.
FIFA's official statement reads: "Following discussions between host country authorities and FIFA, a decision has been made to focus the sale of alcoholic beverages on the FIFA Fan Festival, other fan destinations and licensed venues, removing sales points of beer from Qatar's FIFA World Cup 2022 stadium perimeters.
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"There is no impact to the sale of Bud Zero which will remain available at all Qatar's World Cup stadiums. Host country authorities and FIFA will continue to ensure that the stadiums and surrounding areas provide an enjoyable, respectful and pleasant experience for all fans.
"The tournament organisers appreciate AB InBev's understanding and continuous support to our joint commitment to cater for everyone during the FIFA World Cup Qatar 2022."
The decision to ban alcohol has reportedly come after following the demands of the Al Thani royal family.
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Qatar start the tournament against Ecuador at 4pm on Sunday. Elsewhere in Group A, the Netherlands take on Senegal on Monday.
Topics: Qatar, Football World Cup
Daniel Marland