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And Hearn has backed the all-British battle to absolutely shatter U.K PPV records - calling Fury vs. Joshua "one of the biggest fights of all time" and the "biggest sporting event of the year."
Asked if the bout could reach 2.5 million PPV buys as suggested by Frank Warren, the Matchroom boss replied: "More!"
He continued by saying that he expects it to do 3 million PPV buys: "I believe this does 3 million buys.
"You're never, ever going to get a fight like this again."
Joshua vs. Wladimir Klitschko remains the highest grossing U.K PPV with a reported 1.5 million buys.
Hearn's predicted figure for Fury vs. Joshua will DOUBLE the current PPV record in the U.K.
Will AJ-Fury get 3 million UK PPV buys? :open_mouth::point_down:@EddieHearn certainly thinks so...
Quote via @IFLTV pic.twitter.com/NpTihRKsNe
- Pitch Boxing (@PitchBoxing) April 16, 2021
He's also previously said that the PPV will not cost £40 after Simon Jordan suggested Sky Sports will increase the price of the event.
Hearn explained: "I don't know where these rumours come from.
"Again, I haven't had any discussions about the PPV price, I certainly don't think it'll be £40.
"So, nothing's been discussed, nothing's been set.
"I just started getting some tweets and some DMs going, 'You're a disgrace! £40 PPV.'
"I was like, 'Where's that come from? No discussions.
"I like Simon Jordan, but I don't know where they got that from?"
Featured Image Credit: PA
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