Eddie Hearn Responds To Rumours Of Anthony Joshua Vs Tyson Fury Costing £49.95
World Boxing News reported last week that the battle of the Brits could cost between £29.95 and £49.95 on Sky Sports and BT Sport Box Office.
However, Matchroom Boxing chief Hearn has dismissed the £49.95 price point but did hint at a slight price increase.
"You think that I'm going to double [it], oh and by the way, I don't even set the pay-per-view prices," he told iFL TV per The Sun.
"You think Sky are going to double of Joshua - Ruiz for example, for Joshua - Fury.
"Do I think that'll go over £29.95, no I don't.
"But again, this isn't my decision. I don't think Sky are looking at this fight thinking, 'Oh yeah, that'll give us an excuse to put the price up'.
Joshua and Fury have agreed terms to clash in 2021 with a two fight series currently planned with all the belts on the line.
Hearn went on to state that he thinks the fight will be the biggest in British boxing history.
"Is it the biggest fight ever? Yes, biggest British fight ever, yes," the 41-year-old explained.
"But my relationship with the costumers and the fans has to be everything, because I want the longevity, I want the respect and I want your trust and I want to give you value.
"So I'm not here to come in like a cowboy and go £49.99, see you later, cheers, bye, with a sack of money.'
"It's got to be right, it's got to represent the value of the product like everything has.
"Maybe Tyson Fury wants it to be £49.99, I don't think it should be anywhere near that kind of money and I don't believe Sky would either."
It's official FURY VS JOSUAR AGREED FOR NEXT YEAR, I got to smash @bronzebomber first then I'll annihilate @anthonyfjoshua #WEARESPARTANS- TYSON FURY (@Tyson_Fury) June 10, 2020
MASSIVE THANKS TO DANIEL KINNERHAN FOR MAKING THIS HAPPEN.:pray::thumbsup: god bless pic.twitter.com/18FfVKfCax
Both competitors will earn huge purses for the fight and multiple titles being on the line make it a lucrative contest.
Promoter Frank Warren claims the pair of world heavyweight title holders could earn purses of $60 - $70 million (£47 million-£55 million).
Fury and Joshua's purses could then double if they have an immediate rematch.
Who do you think will win when Anthony Joshua and Tyson Fury finally face off?
Let us know in the comments below.
Featured Image Credit: PA Images & iFL TV