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Simon Jordan has called Gary Neville a 'coward' after the Manchester United and England legend explained why he removed a Union Jack flag from one of his development sites.
The comments were made during a video that Neville posted to LinkedIn after the terrorist attack on a Manchester synagogue on Thursday, in which two people - along with the attacker - were killed.
Police responded to reports that a car had been driven at people outside the synagogue, with worshippers and security staff then helping to stop the attacker, who was armed with a knife, from entering the building.
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The attack took place on Yom Kippur - the holiest day of the year in Judaism.
The attacker, later identified as 35-year-old Jihad Al-Shamie, a British citizen of Syrian descent, was shot dead at the scene.
Two men, Adrian Daulby and Melvin Cravitz, were killed in the attack, with police believing that Daulby may have been killed 'as a tragic and unforeseen consequence' of officers attempting to shoot the attacker.
Police arrested two men aged 30 and 32, and two women aged 46 and 61, and they remain in custody. Two others were released without charge last Thursday.
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"So, I've just left my house, and I'm walking to the office," Neville began in his video. "Waking up, obviously seeing the news this morning and last night dominated by the horrific attacks within the Jewish community, just about a mile from here.
"I was driving to Salford City last night, coming down Littleton Road, seeing probably 50 or 60 Union Jack flags.
"On the way back, I went down the parallel road [to where the attack took place], which is Bury New Road, which has got the Jewish community right at its heart, and they're out on the streets, defiant, not hiding or in fear.
"And I just kept thinking as I was driving home last night, that we're all being turned on each other. And the division that's being created is absolutely disgusting. Mainly created by angry, middle-aged white men, who know exactly what they're doing.
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"Funnily enough, on one of my development sites last week, there was a Union Jack flag put up. I took it down instantly.
"Some people might be watching this and thinking, 'Gary, you're not very patriotic'. I played for my country 85 times. I love my country, I love Manchester, and I love England. But I've been building in this city for 15, 20 years, and there's no-one who has put a Union Jack flag up. So why do you need to put one up now?
"Quite clearly, it's sending a message, to everybody, that there is something you don't like.
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"The Union Jack flag being used in a negative fashion is not right, and I'm a proud supporter of England, Great Britain, of our country, and I will champion it anywhere around the world as being one of the greatest places to live.
"But I think we need to check ourselves, and sort of start to think about bringing ourselves back to a neutral point. Because we're being pulled right and left, and we don't need to be pulled right and left. At all.
"Brexit has had a devastating impact on this country and the messaging is getting dangerous, extremely dangerous. All these idiots that are out there spreading hate speech or abuse in any form, we must stop promoting them."
The video was posted by Neville on Friday morning, but was picked up by social media accounts on Sunday evening and subsequently went viral.
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talkSPORT co-host and former Crystal Palace chairman Simon Jordan, who is regularly outspoken on political issues, responded to the United legend's comments on Monday morning.
Jordan referred to Neville as a 'coward' over the video, and added: "I think it's an appalling stance to have taken. He's entitled to his view. He's entitled to a view.
"I think you should be proud of your country, I think you should be proud of your country's flag.
"It only seems to be this country that seems to think that because there are a few people, a minority of people, who want to adopt it and utilise it for the wrong reasons ... It's having a concern and being able to voice it, and the politicians and the people of influence in this country are not, and have not, been listening."
Topics: Simon Jordan, Gary Neville