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Jones is the current UFC light heavyweight champion and is regarded as one of the best fighters of his generation.
'Bones' weighed in on the greatest of all time talk earlier this year and he dismissed the Irishman as the best ever.
"I look at Khabib and Conor and I see how internationally known they are and it inspires me for sure to work on my brand a little bit more outside of fighting," he said.
"At the end of the day, for me, it's not about making the most money, it's not about being the most famous - it's about being the guy people are going to talk about 50, 100 years from now. That's what really gets me out of bed in the morning.
"At the end of the day - no disrespect to Conor because I love what he's doing for our sport - I don't think he's going to be in the conversation when people are sitting around in the barbershop talking about the greatest martial artists in the world.
"So I'm very aware of that. The box office stuff can come eventually. I'm only 32. But for the most part, those records are very hard to get and that's what really gets me going in the morning."
The 32-year-old American continued by detailing what separates him from Nurmagomedov.
"If you were to ask some MMA experts about myself and Khabib, I think most people would be able to tell our resumes are completely different," he added. "I've fought so many world champions that I've defeated. Khabib, a lot of his victories are against a lot of people that are relatively unknown. I've been fighting legends since I was a young man."
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