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The UFC president believes it won't be long until Paul's 'schtick' will fade ahead of his boxing bout against Tyron Woodley on August 29.
The 52-year-old aimed a dig at the YouTuber-turned-boxer and played down the chances of working with him in the UFC.
Asked whether he'd do business with the 24-year-old, he replied: "I just don't see it happening.
"I don't hate the kid. Is he f**king annoying? Yeah, he's annoying. He's out there trying to make that money, and his shelf life is very f**king short.
"The media isn't really following him as much as they did in the beginning. The schtick is getting old.
"I think for him to get the media back, he's gonna have to fight somebody. They're tired of the schtick. 'Hey, it's me, I weigh 190, and I want to fight these guys that weigh 170, 155, and they're wrestling, and they're 40 f**king years old, and they haven't won a fight in three f**king years.'
"If he wants to be taken seriously now by the real media, I think he needs to fight a real fight."
Well, White's comments didn't go down well with 'The Problem Child' who hit out at the UFC boss on social media.
He joked that he has 'given up' on life and shared an old picture of White after his appeal claim.
Paul tweeted: "Dana White said this morning that I'm losing my appeal and that my shelf life is very short.
"Because of this, I have given up my life and now am an employee of my brothers company - Maverick Enterprises.
"Thank you all, it's been a fun journey."
Dana White said this morning that I'm losing my appeal and that my shelf life is very short.- Jake Paul (@jakepaul) August 5, 2021
Because of this, I have given up my life and now am an employee of my brothers company - Maverick Enterprises.
Thank you all, it's been a fun journey.
Paul then taunted White and poked fun at his main pay-per-view draw Conor McGregor.
this guy knows a lot about appeal !! pic.twitter.com/l4GCHhW5U0- Jake Paul (@jakepaul) August 5, 2021
Featured Image Credit: YouTube/PA
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