UFC President Dana White Claims That UFC Is 'Probably Worth $9bn Or $10bn'
UFC president Dana White has claimed that the MMA organisation is worth a mammoth $9bn or $10bn.
UFC's parent company, Zuffa, was sold to Endeavor in 2016 as part of a whopping $4bn deal.
And the MMA organisation has continued to remain strong under White's leadership and has even held several events throughout 2020 amid the coronavirus pandemic.
White told The Sports Network's Aaron Bronsteter in a recent interview that he believes the UFC is 'probably worth around $9bn or $10bn now.'
Despite revealing a strong valuation for UFC, the organisation and White have been embroiled in public spats with fighters, both past and present, over pay.
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MMA star Jorge Masvidal also followed in the footsteps of Jones and was involved in a war of words with the UFC chief over pay, despite later signing a new multi-fight contract ahead of his UFC 251 clash with welterweight champ Kamaru Usman.
Former UFC star Paige VanZant, who signed with Bare Knuckle Fighting Championship in August, has also been critical of White and the MMA organisation over how much fighters are paid.
"It's not just Yoel," he said. "We're going to go through some serious cuts here at the end of the year.
"We're probably going to have 60 cuts before the first of the year.
"Yoel has lost four of his last five. He's 44 years old. Our roster is very inflated right now. We're going to have some big cuts coming before the end of the year.
"You're going to see a lot of names going here in the next several weeks... These are the tough decisions you have to make."
Featured Image Credit: TSN/PA
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