Advert

Latest

21 minutes ago
Advert
38 minutes ago
Advert

Most Popular

12 hours ago
Advert

Nike Sales 'Increase By 31%' Since Announcing Colin Kaepernick As Face Of Ads

Nike Sales 'Increase By 31%' Since Announcing Colin Kaepernick As Face Of Ads

Last week Nike caused massive controversy by naming NFL star Colin Kaepernick the face of their new advertising campaign, despite not having a team for over a year, but it's paid off as they've experienced a 31 percent increase in sales.

Edison Trends, a digital commerce research company, have claimed that sales were drastically higher than they were over the same period on 2017. They said: "Nike sales grew 31 percent from Sunday through Tuesday over Labor Day this year, besting 2017's comparative 17 percent increase."

The sportswear giant ran their new ad campaign featuring the former NFL quarterback, who has courted controversy for his protests against the American national anthem at games, on Monday.

Advert

It included the slogan: "Believe in something, even if it means sacrificing everything. Just do it."

Credit: PA
Credit: PA

Thirty-year-old Kaepernick has not been affiliated to a team since he opted out of continuing his contract with the San Francisco 49ers.

He began his political activism following several high-profile incidents of perceived racial injustice and police brutality. It began with him sitting down during the national anthem, then later on, taking a knee during the playing of 'The Star Spangled Banner' before fixtures.

Advert

His protests attracted the attention of Donald Trump, the US president, who has publicly criticised Kaepernick and all of the other players who joined in with his protests.

More Like ThisMore Like This

1 of 5
NFL

Colin Kaepernick Becomes Face Of Nike's 'Just Do It' Campaign

Kaepernick's detractors, including the president, accuse him of disrespecting the flag, the national anthem, and the US military through his actions.

Credit: PA
Credit: PA

Recently, Trump told Daily Caller: "I think it's a terrible message that [Nike] are sending and the purpose of them doing it, maybe there's a reason for them doing it. But I think as far as sending a message, I think it's a terrible message and a message that shouldn't be sent. There's no reason for it."

Advert
US Navy SEALs Investigating Colin Kaepernick K-9 Training Stunt
Australia

US Navy SEALs Investigating Colin Kaepernick K-9 Training Stunt

published at3 months ago

However, he conceded that the advertising campaign was: "in another way ... what this country is all about, that you have certain freedoms to do things that other people think you shouldn't do".

The president doesn't appear to have seen the same figures as Edison Trends. Just the other day he tweeted: "Just like the NFL, whose ratings have gone WAY DOWN, Nike is getting absolutely killed with anger and boycotts. I wonder if they had any idea that it would be this way? As far as the NFL is concerned, I just find it hard to watch, and always will, until they stand for the FLAG!"

Advert

In a recent open letter, American Sports icon and NBA basketball legend, Kareem Abdul Jabbar said: "It's been two years since Colin Kaepernick first took a knee to protest systemic racial injustice, especially police brutality, against people of color.

"The worst thing about that isn't that two years later we're still debating whether players have the right to protest, it's that not much has changed regarding what Kaepernick was protesting."

Featured Image Credit: PA

Topics: American Football, NFL News, News, advert, Colin Kaepernick, Donald Trump, Nike

Chosen for YouChosen for You

Marcus Rashford Scores Stunning 18 Minute Champions League Hat-Trick After Coming On As A Substitute
published at21 minutes ago

Most Read StoriesMost Read

Football

Karim Benzema Reportedly Told Ferland Mendy To 'Stop Passing The Ball To Vinicius Jr' At Half-Time

published at12 hours ago
Lionel Messi Produces Outrageous Crossfield Assist For Ousmane Dembele Against Juventus

Tom Wood

Tom Wood is a freelance journalist and LADbible contributor. He graduated from University of London with a BA in Philosophy before studying for a Masters in Journalism at the University of Salford. He has previously written for the M.E.N Group as well as working for several top professional sports clubs. Contact him on [email protected]