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EA Sports has been dealt a major blow for FIFA 20 as rivals Konami have snapped up the rights to licence Juventus in an exclusive partnership.
The upcoming eFootball Pro Evolution Soccer 2020 will have the rights to the Italian champions' IP, meaning it will have exclusive access to the team name, the club crest and official kits.
Juventus' home stadium, the Allianz Stadium, will also feature in PES 2020 instead of FIFA 20.
Konami's partnership with the Old Lady has also allowed them to bring their players to life through full-body 3D scans.
According to the PES 2020 publisher, the 3D scans will allow them to "recreate their likeness in the game as accurately as possible."
Juventus star Miralem Pjanic will also become an ambassador for PES 2020, Konami has confirmed.
EA Sports has revealed on its official website that Juventus will be rebranded as 'Piemonte Calcio' following the end of their partnership.
Piemonte Calcio will have its own custom badge and kit in FIFA 20's kick-off mode, career mode and the highly anticipated Volta Football mode.
The FIFA 20 publisher has confirmed that Juventus players' faces and names will remain the same.
Konami has also announced its partnership with Juventus would last for the next three years.
Jonas Lygaard, the senior director brand and business development at Konami, said: "Our comprehensive partnership with Juventus FC, one of the greatest teams in the world, is a clear statement of intent for eFootball PES 2020 -- the only console game where you can play as the Italian giants.
"With eFootball PES, playing is believing and we're proud to have Juventus FC believe in us and our exciting future together."
Giorgio Ricci, the chief financial officer for Juventus, added: "We are particularly proud of the partnership signed with Konami.
"This agreement sees two global football and entertainment icons, PES and Juventus partnering together for the next three years, and it will allow us to easier identify with our younger fans, as well as increase our appeal to both sports fans and those of eSports."
Konami has also announced partnerships with Manchester United and Bayern Munich for PES 2020.
Juventus, along with Konami's two other partners, will all feature in the demo for the title, which will launch on 30th July.
PES 2020, which was announced at E3 last month, is slated to launch on 10th September for PlayStation 4, Xbox One and PC.
The full #eFootballPES2020 demo lineup is now confirmed!@ManUtd :white_check_mark:@FCBayernEN :white_check_mark:@juventusfcen :white_check_mark:
You'll be able to play as these brand new partner clubs when the demo is released on July 30th! pic.twitter.com/d9a6WVhMKh
- Konami UK (@KonamiUK) 16 July 2019
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Featured Image Credit: Konami/Juventus
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