LeBron James' Attempt To Trademark Term 'Taco Tuesday' Dismissed By US Trademark Office
LeBron James has failed in his bold attempts to trademark the term 'Taco Tuesday'.
The basketball superstar often posts on his social media to his millions of followers about love for the Mexican food.
And that led 34-year-old James to an ambitious attempt to try and own the popular phrase.
But the application made by LBJ Trademarks was officially denied by the US Patent and Trademark Office on Wednesday.
The USPTO wrote in a statement: "The applied-for mark is a commonplace term, message, or expression widely used by a variety of sources that merely conveys an ordinary, familiar, well-recognized concept or sentiment message."
According to ESPN, James only filed for the trademark to ensure he couldn't be sued for using the term 'Taco Tuesday' if he attempts to monetise his love for the food.
A spokesman for James said: "Finding 'Taco Tuesday' as commonplace achieves precisely what the intended outcome was, which was getting the US government to recognise that someone cannot be sued for its use."
The Los Angeles Lakers star has over 51 million followers on Instagram and a net worth of $540million, according to Forbes.
He is a three-time NBA champion but looking to build his empire away from the basketball court as he nears the end of his career.
James will star in the movie Space Jam 2 which is expected to be released in 2021 as a spin-off to the hit move featuring Michael Jordan in 1996.