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Steven Gerrard’s daughter, Lilly-Ella is making a fortune as an influencer after landing at least 10 lifestyle brand deals.
The 18-year-old makes tens of thousands of pounds per Instagram post and has more than 175,000 followers on her account. An industry insider has said that being one of England’s best players’ daughter is an advantage. “She has lots of followers, but more importantly the right ones - young, trendy people who are happy to spend.”
Gerrard posted a number of photos on social media of him and his family celebrating Lilly-Ella’s 18th birthday in February, which saw the family go for a lavish meal with balloon decorations.
Lilly often treats her Instagram followers with pictures of her travels and generally luxurious lifestyle, her most recent travel pictures includes trips to Los Angeles, Dubai and London. She also uploads sponsored posts from her wide range of brand deals.
Her most recent post saw her sipping a cold drink in the Beverley Hills sunshine.
It was reported by Daily Mail that she has already secured deals with fashion brand Boohoo and tracksuit manufacturers No Bra Chic, with her current sponsorships totalling at 10.
Her other deals includes a phone case supplier, activewear brand, gym clothing brand and pyjama manufacturers and several more clothing brands. All have helped the young influencer cash in from her popularity and help build her fortune at a young age.
The industry insider added: “The offers seem to be coming in fast and each one will be worth thousands of pounds. At this rate she will be making a lot of money. Being the daughter of a top footballer has its advantages.”
Gerrard made more than 700 appearances for Liverpool and LA Galaxy and have also earned 114 caps for England, winning two FA Cups and one Champions League in his time.
Now as the manager of Aston Villa, Gerrard is preparing for his first full season in charge at the midlands club, he took Villa to a 14th placed finish after taking over from Dean Smith in November.
Villa have made a busy start to the summer’s transfer window, having made deals for Philippe Coutinho and Robin Olsen permanent.
The club have also announced the signings of Diego Carlos from Sevilla and Boubacar Kamara from Marseille.
And the rumours linking Gerrard's former team mate, Luis Suarez with a move to Villa Park refuses to go away, it is shaping up to be an exciting summer for Villa fans.
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