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British high street store Poundland have released a statement 'offering' to become Newcastle United's new kit sponsor for the new season.
It comes after Championship side Huddersfield unveiled a Paddy Power 'sash' on their jersey earlier this week, a stunt that left fans in outrage.
The sponsorship was eventually revealed as a hoax, with the 'Save Our Shirt' initiative backing a move towards unbranded football kits,
Hours after the news was announced, Poundland's managing director Barry Williams got involved in proceedings with an offer of his own.
"I couldn't help but notice Paddy Power's new shirt deal with Huddersfield and reckoned you might feel left out." he said.
"Here's a deal for you. And we know how much you like them. How about we talk about us sponsoring next season's Newcastle kit to go one better..."
Here's a transcript of the letter in full:
Poundland even went to the effort of creating a 'sash' style kit of their own for Steve Bruce's side.
It certainly got people talking on social media.
Well played @Poundland
Anyone else sat waiting to see if @NUFC social media team will respond? pic.twitter.com/nOJT49EVdk
- KILLIS (@TLKILLIS) July 19, 2019
Don't tempt the bloke. I fully expect this kit to exist now.
- Richie Southern (@RichySouthern) July 19, 2019
This is absolutely brilliant :joy::joy::joy: pic.twitter.com/H2QUwv1DG2
- Jamie Rowntree (@Jamierowntree1) July 19, 2019
I'd wear a pair of Brucci's :joy::joy:
- Matty Jenkins (@Matty_mj) July 19, 2019
That's fantastic :joy::joy::clap::clap:
- Danny marris (@dannymarris68) July 19, 2019
Newcastle's owner Mike Ashley has received a huge amount of criticism after the club opted against handing Rafael Benitez a contract extension.
Last season, the club overachieved more than anything and understandably, many supporters are angry with the circumstances surrounding his controversial departure.
The club's tricky situation of late has brought to light some damning stats involving Mike Ashley, comparing their achievements before and after he bought the club.
In the 12 seasons prior to Ashley's takeover in 2007 they reached two domestic cup finals.
They also progressed to an impressive five domestic or European cup semi-finals and achieved four top four finishes in that time.
Then if you flip the situation and look at the 12 seasons under Ashley's ownership, they have failed in so many aspects.
Under a number of different managers, including Steve McClaren, Alan Pardew and John Carver, they have failed to break into the top four.
Not to mention their abysmal record in domestic and European competition.
Thoughts on Newcastle's situation?
Let us know in the comments.