Six La Liga teams are set to start the season without a shirt sponsor after the league have implemented a new law that bans betting companies from being on the front of kits.
Last October, the Spanish government announced that all betting sponsorships would be banned due to the awful impact this has on some of the most vulnerable people.
This law has impacted some big clubs in La Liga including Granada, Real Sociedad, Alaves, RCD Mallorca, Cadiz and Levante which also means these teams are losing money as they have not found alternative sponsorship deals.
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During a period of time where so many clubs are suffering financially across Europe, this new law has caused clubs to think of alternative ways to increasing their revenue otherwise they are at risk of falling into further trouble.
As indicated by The Athletic journalist Adam Crafton, there are suggestions that this will be arriving in English football soon with the Championship to be first affected.
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The EFL would be deeply impacted by this law change as over 50% of the clubs have gambling sponsorships which tend to earn clubs over £40 million per year.
The Premier League have reportedly discussed the problem and the government have recommended that these forms of sponsorships should not be used on football shirts by 2023.
In the Premier League last year, Burnley, Crystal Palace, Fulham, Leeds, Newcastle, Southampton, West Ham and Wolves all had shirt sponsorship deals with gambling companies.
In March 2021, a spokesperson for the Department for Digital, Culture, Media & Sport (DCMS) said: "We are currently undertaking a comprehensive review of gambling laws to make sure they are fit for the digital age and a public call for evidence is open for contributions
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"We are determined to tackle problem gambling in all its forms and the work will build upon our strong track record of introducing measures to protect those at risk."
Featured Image Credit: PATopics: Football, Premier League, West Ham, La Liga
