Clubs who have decided to join the European Super League, that they have set up themselves, simply do not give a single f*ck about their fans!
Any organisations that will make this sort of leap of faith, to change the very landscape of the entire game, without any sort of consultation with those who invest their time, money and energy into it, is one who doesn't care.
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Social media instantly proved that no 'stakeholders,' save for those who will make money off the new competition, want what is coming, fans, broadcasters, pundits, journalists have never been so united on anything.
The announcement on Sunday night by the 12 breakaway clubs hoping to start a 'European Super League' was proof enough that fans don't matter to them.
It was revealed on Sunday afternoon that the six Premier League, three La Liga and three Serie A club had agreed terms for a new competition and it was revealed that a statement would be made at 9.30 pm UK time.
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Already that meant the statement would be half 10 in central Europe, on a Sunday night, but as time went on it became apparent that even that would be early.
Eventually the clubs revealed their plans at 11.15 pm GMT, or gone midnight for the fans of the Italian and Spanish sides involved.
Many football fans therefore wouldn't have even been awake whilst the sh*tstorm was unravelling on social media at the announcements.
Further proving their contempt for the fans, both Manchester City and Manchester United didn't even post their club's statements on social media, despite the fact they could be found on the websites, pathetic!
The clubs involved, and others besides, have threatened a Super League breakaway before with no solid plans ever backing it up.
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That these clubs have decided to release the plans when their fans still aren't allowed inside the stadium to protest is the act of cowards.
Owners have seen plenty of protest inside stadiums before and know that there can be no banners unfurled or chants filling the stands, the best anyone can really do is fly something over a stadium.
Whilst German clubs are yet to be included in the teams who have signed up, some reports have claimed both Bayern Munich and RB Leipzig could yet come on board.
Fans in the Bundesliga have been most vociferous against ownership and ticket prices in football, many arguing against Leipzig's model for gaming the 50+1 system there, where more than half the club should be owned by fans.
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Once again, any thought of announcing that German clubs are joining the Super League with no fans makes it far easier for the clubs.
Long before this football clubs have taken fans for mugs.
The very nature of fandom has allowed them to pray on our devotion and passion for the teams.
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Find that your favourite product or brand has become too expensive then you can just switch to a different, cheaper, one.
Find that your favourite football team is no longer affordable to go to or no longer play in the competitions that helped make you fall in love with the sport, then what are you to do?
Liverpool fans aren't going to hand in their season tickets at Anfield and join the waiting list for one at Goodison Park and even if they do, it may no longer matter to these 12 sides.
The timing of their statement, as well as helping quell the initial outrage, pointed to the fact that perhaps the announcement was for a non European market.
For an American audience the 11.15 pm announcement meant finding out about this new competition early evening on Sunday, in Asia the news broke just as people woke up on Monday morning.
The international appeal of football is exactly why these clubs know they can make millions, if not billions, without their core supporters following them along for the ride.
An Old Trafford with less local supporters just means more tourists, spending more money, inside the Theatre of Dreams.
Even with less fans inside the grounds, the marketing appeal of Juventus vs Barcelona is stronger worldwide, compared to say Juventus vs Benevento, is far more financially tempting.
The Old Lady, which sounds like a team with a long proud history they are ready to burn to the ground, are one of the chief instigators of this horrid thing.
Just last season the club's President Andrea Agnelli claimed Atalanta shouldn't have been in the Champions League, with their Italian rivals actually going further than the Italian champions. Angelli has now stepped down from his position as chairman of the ECA, the board he headed that had agreed the changes to the Champions League whilst behind their backs he was agreeing with 11 other clubs from the ECA to go against it!
There isn't a fan in the world who didn't enjoy the story of Atalanta last season or Monaco and Ajax in previous seasons going far in the competition.
Equally fans around the world were enamoured by Leicester City's rise to the top of the Premier League, fans do not want a monopolised sport, they want competition and upsets, not guaranteed places.
None of this is what fans want, what sport is about, why we love it, why we watch and why we've always cared.
Football should be nothing without us but these 12 clubs have decided we don't matter and the only things that matters is more money for them, the billionaires who own our clubs through fair means or foul.
Whoever you support and whatever type of supporter you are, this should all be the final straw.
Boycott the European Super League, find a way to show that these clubs can't just do whatever they like.
They don't care about us, but we can make them!
Featured Image Credit:Topics: Manchester City, Liverpool, European Super League, Chelsea, Tottenham Hotspur, Football, Manchester United, Barcelona, Atletico Madrid, Premier League, AC Milan, Juventus, Arsenal, Champions League, Fans, Real Madrid, Inter