'Ollie', who has managed the likes of Blackpool, Crystal Palace and Queens Park Rangers, is still coaching at the moment with Grimsby Town in League Two.
But he's combining those duties with helping budding managers who fancy themselves on FIFA 21. Holloway has teamed up with Argos to offer the players the chance to receive a one-on-one team talk from him.
The 57-year-old will be on hand to discuss tactics, team improvement, transfers and how to become a better overall manager - and you get a flavour of the unique insight he will provide in an entertaining video on the Argos' YouTube channel.
Wearing a suit in his top half but boxers and slippers down below, Holloway suggests a gamer play "a big man up top" and explains the offside rule using ketchup as part of a passionate virtual team talk given from his kitchen.
You too can get the insight and more as those who have purchased FIFA 21 from Argos before 23:59 on Tuesday 27 October 2020 can enter a competition to win a speech from one of the most colourful characters in the game.
Customers who have already bought the game from Argos are also eligible for the competition should they have proof of purchase.
Commenting on his talks, Holloway said: "Every year, I'm even more impressed by the way FIFA is able to respond to the beautiful game we all know and love.
"It's now time to take a look at these teams and give these FIFA players a little one-to-one session. Whether it's talking tactics, transfers, formations or the game itself, we'll have these players shipshape in no time."
Grimsby Town manager Ian Holloway talks about his involvement with Argos for a FIFA 21 promotion, where players who buy the game through Argos can receive a team talk from the ex-Premier League manager pic.twitter.com/5KtoVIhYF2- PA Dugout (@PAdugout) October 24, 2020
Holloway isn't much of a FIFA player himself but his son is incredibly skilled and watching him has opened his eyes a great deal.
"I watch my boy play FIFA all the time," he told i News.
"He got to fourth in the world the other week and then he went absolutely mental.
"Then there was a glitch at his end and he went down to 12th and he gave up. Now he's got to save his marriage because if you don't play enough you don't get to those levels.
"What I can't get over is I'm watching his team and he had Ronaldo in it, and Messi in it - and so did the other guy! Good gracious me, how many are there?! You can't clone them like that, it's just not right. There should be one person allowed to have that player, come on.
"The game itself though is incredible and how dextrous you have to be is incredible."