Frustrated with their current predicament, thousands of Manchester United fans have unfollowed their club on Twitter and are encouraging others to do so.
United's dismal 1-1 draw with Huddersfield, accompanied by Chelsea's 3-0 win over Watford on Sunday, means they will have to settle for Europa League football on Thursday nights next season.
And following on from the disappointment, a sizeable section of supporters on social media started #UnfollowManUnited as a way of trying to send a message to their beloved club.
The thinking is that if enough people unfollow the club on Twitter, it will serve as a wake up call for Ed Woodward, who regularly talks up United's social media presence.
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It's gathered some serious steam, with a whole host of United fans and big fan accounts getting onboard.
Despite the social media boycott, however, United still have 19.2 million followers on Twitter so clearly there's still a long way to go for United fans to be heard.
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On commentary with Sky Sports for the Huddersfield game, United legend Gary Neville stressed the need for a sporting director to be appointed in the summer so that there is a structure and identify to United again
"This isn't a team at all," he said.
"It reminds me of the Tottenham group Pochettino inherited, with Kaboul, Adebayor, Capoue in, a group of individuals without any real spirit - he dismantled it piece by piece.
"Ole will need to do the same, it'd be nice if the club got an experienced sporting director to help him, but the shambles of that recruitment reported in the press this week hasn't helped."
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