The Queues Outside PSG's Official Shop To Buy Lionel Messi's Shirt Are Insane
| Last updated
The six-time Ballon d'Or winner's stunning move to PSG was officially announced on Tuesday, with Messi greeted by thousands at the airport after he flew into the French capital and then crowds gathering outside his hotel.
And on Wednesday morning, while the 34-year old is presented to the media in a press conference, Messi-mania continues to run wild.
Incredibly, the line at the official shop in Paris was so long that it went all the way back to the metro station. Clearly, fans were prepared to wait for hours just to get their hands on a Messi shirt with No.30 on the back.
Although Neymar reportedly offered his friend the No.10 shirt, Messi has reverted back to the number he debuted with back in 2004 when he was a scrawny 17-year-old at Barcelona.
17 years on, however, Messi is an absolute megastar and we're already seeing evidence of his special global appeal following his arrival at PSG.
Just 30 minutes after the move was confirmed, Messi shirts were sold out on PSG's official website in what must surely be record time.
Like what happened with Cristiano Ronaldo when he signed with Juventus in 2018, PSG can also expect remarkable growth on social media, higher attendances and more commercial opportunities than ever before following the marquee signing.
As for Barcelona, it's anticipated that Messi's departure could end up costing the Blaugrana a whopping €137 million in brand value.
Brand Finance estimate a loss of €17 million on matchdays, €43 million relating to merchandise and €77 million in business revenue