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Supermarket Comes Up  With Ingenious Way Of Displaying Lager

Supermarket Comes Up With Ingenious Way Of Displaying Lager

We hope someone got a promotion for this effort

Joe Baiamonte

Joe Baiamonte

When it comes to Germany, beer and football arguably go hand-in-hand more than any other country in the world.

From enjoying the freedom of being allowed to enjoy a pint or six in the stands at any Bundesliga game to the Bayern Munich players taking in all the lager and lederhosen based trappings of Oktoberfest and lashing ale all over each other when they lift the league title at the end of every season, beer is more synonymous with German football than anywhere else.

And one supermarket has come up with an ingenious way to display cases of beer that any football fan can appreciate.








The display is the work of the Rewe supermarket chain. Although one thing I must say is, who's actually taking a case and mucking up the entire display?

This stadium design seems to be in tribute to Borussia Dortmund's victory in this year's DFB Pokal final against Eintracht Frankfurt, in Berlin. I dare say this tribute is a better prize than lifting the trophy itself.


Featured Image Credit: Instagram

Topics: Football News, Football, Borussia Dortmund, Germany, Bundesliga