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Casey Stoney Expresses Frustrations Over Female Athletes Getting Commercial Deals 'Based On Looks'

Casey Stoney Expresses Frustrations Over Female Athletes Getting Commercial Deals 'Based On Looks'

Manchester United women's manager Casey Stoney says she is frustrated by female athletes receiving commercial deal based on their looks as opposed to their footballing abilities.

The 37-year old, who captained both England and Team GB, believes that brands are prioritising appearance and that their approach needs to be addressed despite the great strides being made in women's sport.

"I get extremely frustrated that female athletes get commercial deals based on the way they look, not based on what they do on the pitch," the former Arsenal and Liverpool ladies player told the Daily Mail.

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"I've seen people get massive deals who've barely even kicked a ball in anger for their national team, but because they look a certain way they get a deal.

"Someone who has got 100 caps, scored goals for their country and is extremely talented, but might not have the same look to a commercial partner, isn't considered.

"This doesn't happen in the men's game. In the men's game, if you're talented you get your rewards because of your talent."

Stoney went on to state she feels as though the problem is not merely exclusive to football and it applies to sport in general.

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"I don't think that it's just football - that's women's sport in general," Stoney added.

"You see it in tennis, because some of the most successful players ever earn less money than those that maybe are a little bit more attractive.

"That is a frustrating thing for me. I would like the women's game to be seen through talent, ability on the pitch and what they can do to help their team win."

Stoney's comments have caused debate aplenty on social media, with a number of fans disagreeing with her stance and giving examples of how male footballers do get commercial exposure through marketability.

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What is your take on the matter? Sound off in the comments.

Topics: Football News, Football, David Beckham, Women's Football, Cristiano Ronaldo

Josh Lawless

Josh is a sports journalist who specialises in football and wrestling. He has been published by Curzon Ashton FC, Late Tackle, Manchester City FC, The Mirror, Read Man City and Manchester Evening News. He provides coverage of professional wrestling and has interviewed some of the biggest names in the field - including the first UK interview with The Hardy Boyz after their return to WWE. He has never sported a pair of Lonsdale Slip-ons, contrary to reports.

 

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