Stone Island are set to become the first fashion brand to own a football team.
Gazzetta dello Sport are reporting that Carlo Rivetti, majority owner of Stone Island, is close to completing a takeover of Serie C side Modena.
Modena have just finished fourth in group B of the Italian third division and are looking to achieve promotion to Serie B through the play-offs.
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And they could be playing in the second tier with new owners. Stone Island, synonymous with football fan culture across the globe, originated in Ravarino, a province of Modena.
In the past, reports have said Stone Island were looking to acquire a 30 per cent stake in Modena, which is just 20 kilometres from the luxury apparel company's base.
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Stone Island are known for their trademark patch on the sleeves of their attire, with Manchester City manager Pep Guardiola sporting their designer jumpers on many an occasion.
The Italian brand have branched out into football, supplying kits at the Chinatown Invitational in New York in 2019.
Soho Warriors, Chinatown Soccer club and the Ringleaders all competed in the tournament wearing limited edition Stone Island jerseys.
Stone Island was formed in 1982 and has 24 shops. In December, it was reported that fellow fashion brand Moncler were buying Stone Island for €1.15 billion.
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Modena were last in Serie A in the 2003/04 season when they were relegated after amassing 30 points from 34 games.
Featured Image Credit:Topics: Football, Serie C, Italy
