UK pizza takeaway company Papa John's have teamed up with The EFL to become the official title sponsor of the EFL Trophy.
The exclusive partnership, which will run until at least the end of the 2022/23 season, means the competition will become known as the 'Papa John's Trophy' with immediate effect.
Supporters will see Papa John's feature for the first time in the build up to the next round of EFL Trophy group stage matches, which will take place on 10/11 November.
There will be opportunities to win match passes, signed merchandise and exclusive discounts off orders, claim the EFL's official website.
In addition to the title sponsorship, Papa John's will also be the Official Pizza of the EFL.
"The EFL is delighted to welcome Papa John's as title sponsor of the EFL Trophy and a new addition to the League's portfolio of partners." Ben Wright, who is the EFL Chief Commercial Officer, said.
"As we continue to navigate through the challenging times that the coronavirus pandemic presents, it is testament to the growing appeal of the EFL that we are able to attract new partners and invest the sponsorship fee into the competition through payments to Clubs, which is important during this difficult period.
"We look forward to working with Papa John's over the next three years to build on the success of the competition and create Papa John's Trophy moments for us all to celebrate."
Papa John's UK Marketing Director, Giles Codd, has also commented on the launch:
"We're very excited to be named title sponsors of the EFL Trophy. It's a real honour to be able to support EFL clubs in what is undoubtedly a tough time for everyone involved.
"It's always been our goal to serve the best ingredients for the most memorable occasions so we're incredibly proud to be supporting such a great football competition."
Last year, The Scottish Challenge Cup was rebranded as The Tunnocks Caramel Wafer Challenge Cup, formerly known as Irn-Bru Cup.
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