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Manchester United Lose £200 Million Training Kit Deal Over Anti-Glazer Campaign

Manchester United Lose £200 Million Training Kit Deal Over Anti-Glazer Campaign

They have pulled out of the contract that was due to begin on July 1st.

Jack Kenmare

Jack Kenmare

Manchester United have been dealt a big financial blow after missing out on a new training kit deal worth £200 million.

That's according to The Observer, who report the Premier League side have missed out on a proposed 10-year contract with Manchester-based company The Hut Group because they raised concerns over the anti-Glazers campaign.

It is believed the sponsor MyProtein, who are owned by The Hut Group, would replace the AON training kit branding on July 1. But Richard Arnold, who is Manchester United's group managing director, was told on Friday that they had pulled out of the contract.

In addition to the campaign, THG were concerned about the potential ramifications over fans boycotting commercial partners.

The multi-billion pound British e-commerce company were reportedly 'alarmed' by the backlash against United's partners over social media and expressed concern over being potentially targeted by unhappy fans in the local Greater Manchester area.

Following the anti-Glazer protest last week, where fans gathered outside the Lowry Hotel and Old Trafford to voice their displeasure against the ownership of the club, it is believed fans are planning more protests ahead of the rearranged game against Liverpool on May 13.


There will no doubt be more security outside of Old Trafford ahead of upcoming fixtures against Leicester City and Liverpool, but it's clear the amount of damage this could potentially cause, both on and off the field.

Featured Image Credit: PA

Topics: Manchester United, Premier League

Jack Kenmare is a writer at SPORTbible. He's interviewed some of the biggest names in sport, including Zlatan Ibrahimovic, Pele, Carles Puyol and Tim Henman. He dabbles in all things sport but football is his biggest passion. He was once hit in the head by a wayward strike from Nicky Butt and lived to tell the tale.

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