FIFA Ready To Crackdown On Cameramen Picking Out 'Hot' Female Fans In Crowd
For viewers watching at home it has become somewhat of a regular theme in World Cup tournaments, but it looks like broadcasters will stop zooming in on 'attractive women' during TV coverage.
Federico Addiechi, who is the diversity chief at FIFA, has recently spoke about how they want to crackdown on cameramen zooming in on 'hot' women to try and 'step up and tackle sexism in football,' according to a report from The Independent.
FIFA has specifically issued a notice to all the broadcasters of FIFA World Cup to focus on football more - than showing 'women' in the audience.- Mirزa Saحab (@imMuhammadAsjad) July 12, 2018
Federico Addiechi said that the football's world governing body needed to help tackle sexism at the World Cup. pic.twitter.com/kry5g2rWjh
On top of that, Addiechi states that they have been monitoring their coverage of this summer's competition in Russia.
When asked if it was official FIFA policy, he said: "This is one of the activities that we definitely will have in the future - it's a normal evolution.
"We have done it on a case-by-case basis when some cases arose and they were pretty evident. We've done it with individual broadcasters. We've done it as well with our host broadcast services."
Congratulations to FIFA and its Head of Sustainability & Diversity, Federico Addiechi, for taking the fight against sexism seriously and acting on it. Far easier at this stage to look the other way. https://t.co/BvvqgOTedl https://t.co/wOuvh6ONdK- Serafino Ingardia (@Ingardia) July 12, 2018
FIFA's executive director Piara Powar also spoke about female reporters who have been 'kissed or grabbed' as they report on air, saying that his team have documented more than 30 cases.
FIFA wants fewer images of attractive women in World Cup stadiums shown on future broadcasts.- Патрик Михан Надер (@PixESPN) July 11, 2018
FIFA diversity chief Federico Addiechi says soccer's world body will talk with national broadcasters and its own TV production team. pic.twitter.com/ri50YVcA6r
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